ICEETE Conference Series
https://prosiding.utp.ac.id/index.php/ICEETE
<p><strong>The ICEETE Conference Series</strong> (International Conference on Economy, Education, Technology, and Environment) is organized by <strong>Tunas Pembangunan University in Surakarta, Indonesia</strong>. It serves as a platform for discussions and presentations on topics related to economy, education, technology, and the environment. The publication process is managed by Tunas Pembangunan University, ensuring the dissemination of valuable research and insights from the conference. The conference series serves as a hub for researchers, academics, and professionals from various disciplines to exchange insights, research findings, and innovative ideas. With its interdisciplinary approach, <strong>ICEETE</strong> aims to address the challenges and opportunities present in the realms of economy, education, technology, and environment. This conference series provides a valuable opportunity for intellectual discourse, networking, and collaboration, ultimately contributing to the advancement of knowledge and sustainable development in these fields.</p>Tunas Pembangunan University, Surakarta, Indonesiaen-USICEETE Conference Series3062-6625<p>All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher at the address below.</p> <p>The <strong>ICEETE</strong> Conference Series on Economy, Education, Technology, and Environment retains the copyright of all published papers. Any unauthorized reproduction or distribution of the conference papers will be considered a violation of copyright. Permission to use the content of this conference series for any purpose must be obtained from the copyright owner.</p>Analysis of the Impact of the 12% VAT Increase on the Financial Performance of MSMEs in Indonesia
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/224
<p>The increase in the Value Added Tax (VAT) rate from 11% to 12% has raised concerns about the sustainability of Micro, Small, and Medium Enterprises (MSMEs), especially those that are not yet digitized and have not been registered as Taxable Entrepreneurs (PKP). These MSMEs are likely to face additional burdens such as production and administrative costs, reduced profit margins, and declining consumer purchasing power. This study aims to analyze the impact of the VAT rate increase on the financial performance of MSMEs in Indonesia. A descriptive qualitative approach was employed through a literature study method. Data were obtained from nationally indexed journals in the SINTA database, the ISSN portal, official reports from the Ministry of Finance, and publications by Statistics Indonesia (BPS). Samples were selected purposively, focusing on MSMEs directly affected by the VAT policy. The data were analyzed using a narrative comparative method, comparing MSME conditions before and after the implementation of the 12% VAT rate, using indicators such as sales, operating costs, and profit margins. On the other hand, the policy may encourage greater efficiency, digitalization, and product innovation among MSMEs. The findings indicate that the impact of the VAT policy varies depending on the business scale and administrative readiness of each enterprise. Therefore, this study recommends tax assistance, administrative guidance, and simplification of tax compliance procedures to strengthen the resilience and sustainability of MSMEs amid fiscal policy changes.</p>Putri Intan PrastiwiNovemy Triyandari NugrohoAgus SuyatnoPrimadia Putri HarmastutiShoffin Tasnim Aulia
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2025-07-222025-07-22311510.36728/iceete.v3i1.224Politeness in Political Interviews: A Pragmatic Analysis of Indonesian Presidential Candidates' Answers to Critical Questions
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/225
<p>A political interview with a presidential candidate(s) is one of the most anticipated interviews not just by their supporters, but by the entire public. Although this interview has been going on for a while and the presidential election is over, it is still important to analyze the interview from both political and other perspectives. Through a pragmatic approach, this study aims to describe the types of politeness of one of the presidential candidates in answering critical questions from journalists. This study uses a descriptive qualitative method in which the data is collected through non-participant observation techniques and analyzed based on the classification of language politeness proposed by Brown & Levinson (1987). This study found four politeness strategies, namely direct strategy (bald on-record), positive politeness strategy, negative politeness strategy, indirect strategy (off-record). Among these, the most dominant was the off-record strategy (37,8%), which indicates the politician’s preference for indirectness and narrative to address sensitive topics. The second most frequent was positive politeness (31.0%), typically employed to create in-group solidarity and a sense of shared purpose. Negative politeness (24.3%) was used when delivering disagreement or rejection while maintaining respect for the interlocutor’s autonomy. The least used strategy was bald on-record (6.7%), applied selectively for assertive or factual statements. These findings suggest that politeness strategies in political interviews are not merely linguistic choices, but are tied to image management, institutional power relations, and strategic facework. Besides aiming to enrich the understanding of how the concepts of politeness and face strategies are used in the political context, this study also explains how politicians use language to shape their self-image before the public and the media.</p>Mohammad Ali YafiDewi Maris
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2025-07-222025-07-223161710.36728/iceete.v3i1.225Students’ Perspective and Challenge towards Utilization of Talkpal.AI in ESP Classroom
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/226
<p>Artificial Intelligence (AI) has been brought into English classroom to assist learning process. Many studies have been conducted to find out the effectiveness of AI in English language classroom. Yet, there is a few studies which discuss the use of AI in ESP classroom. This study presents the use of Talkpal.AI, AI language learning platform, in teaching ESP for the fourth semester students in Pratama Mulia Polytechnic. They are from Mechanical Engineering, Electrical Engineering, Accounting, and Office Management program which consist of 40 students. The aims of this study is to find out students’ perception in implementing Talkpal.AI in their ESP classroom, to find out challenges faced by students, and the effectiveness of Talkpal.AI. Qualitative method is applied in this study by gaining data from questionnaire and interview. The results of this study show that the students have positive and negative perception towards Talkpal.AI. They find out that: 1) it is a fun, helpful, and exciting application but some activities are boring; 2) it lacks of ESP materials; 3) it has daily progress check. Moreover, the students also describe some obstacles such as: 1) payment and subscription; 2) unstable internet connection; 3) cellphone storage. From the findings of this research, it can be concluded that Talkpal.AI is effectively able to assist students to practice English for their daily life yet it is less effective to be applied in ESP context. The researcher suggests the solution to overcome this problem is for developer to create a similar AI application specifically for ESP field which covers various ways to learn ESP. </p>Dita Anggi Purbasari
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2025-07-222025-07-2231183010.36728/iceete.v3i1.226Criminal Liability for Damage to Indonesian Mangrove Governance and Ecosystem
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/227
<p>The mangrove ecosystem has a strategic role in maintaining the balance of the coastal environment, preventing abrasion, and being a habitat for biodiversity. However, mangrove damage continues to occur due to land conversion, illegal logging and unsustainable development. This article aims to analyze how environmental criminal law in Indonesia provides protection for mangrove ecosystems, particularly through governance and conservation arrangements. The research method used is normative juridical with a statutory and conceptual approach. The results of the study show that the criminal provisions in Law Number 32 of 2009 concerning Environmental Protection and Management, as well as its derivative regulations, do not yet explicitly regulate sanctions for mangrove destruction. However, the application of criminal law still faces challenges in the aspects of law enforcement, proving elements of environmental crime, and weak coordination between institutions. Legal reform and strengthening law enforcement capacity are needed to ensure effective legal protection for mangrove areas.</p>Cecareno Gilbrani AnwarWiwik Afifah
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2025-07-222025-07-2231313810.36728/iceete.v3i1.227Transformation of Consumption Behavior: Comparison of the Pandemic and Post-Pandemic Periods of Covid-19 as a Pillar of Circular Economic Resilience
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/228
<p>The Covid-19 pandemic has had a significant impact on various aspects of life, including people's consumption behavior. This study aims to analyze the transformation of Generation Z consumption behavior in Surakarta by comparing consumption patterns during the Covid-19 pandemic and post-pandemic. The focus of the study is directed at two main dimensions: impulse buying and utilitarian consumption. The research method used is comparative quantitative with data collection techniques through online questionnaires. Samples were taken using purposive sampling of 100 Generation Z respondents who experienced both periods. The results of the study show that during the pandemic, impulse buying behavior increased significantly due to emotional factors and social media pressure, while post-pandemic shows a tendency to shift towards more utilitarian and planned consumption. This study contributes to business actors and policy makers in understanding the dynamics of consumer behavior after the global crisis.</p> <p><strong>KEYWORDS</strong>: consumption behavior; covid-19 pandemic; generation Z</p>Gadis PramuditaPutri Intan PrastiwiNovemy Triyandari Nugroho
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2025-07-232025-07-2331394510.36728/iceete.v3i1.228Data Driven Modelling of Retailer Collaboration Behaviour Using Logistic Regression in B2B
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/229
<p>Collaboration between principals and retailers is a strategic factor in improving sales effectiveness in the B2B business sector. However, there is still a gap in understanding the factors that influence the formation of sales collaboration. This study analyzes the influence of retail category, retailer size, and relationship age on the likelihood of sales collaboration between business partners. The method used is a quantitative approach with logistic regression analysis based on survey data from 259 respondents spread across the building materials industry in Java. The results show that only the relationship age variable significantly affects the formation of sales collaboration. Working relationships over five years have created a climate of trust, commitment, and deep organizational learning among business partners. Meanwhile, retail category and retailer size did not significantly affect collaboration. These findings underscore that the success of B2B collaboration is determined more by the quality of long-term relationships and the process of mutual learning rather than by the structural characteristics of the organization. The practical implication of this research is the importance of designing long-term relationship-strengthening strategies as the foundation of sustainable and adaptive sales collaboration to market dynamics. This study also makes a theoretical contribution by enriching the literature on B2B collaboration by integrating relationship duration and inter-partner learning perspectives in emerging markets.</p>Prita PrasetyaMukhamad Najib
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2025-07-232025-07-2331465410.36728/iceete.v3i1.229Flashcard Augmented Reality as an Interactive Solution in Swimming Learning in the Digital Era
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/230
<p>Swimming is an essential life skill that promotes physical fitness, safety, and confidence, especially for elementary school students. However, learning swimming techniques in schools is often constrained by limited facilities, lack of instructional time, and the abstract nature of swimming concepts when presented theoretically. To address these challenges, this study explores the use of Augmented Reality (AR) flashcards as an innovative and interactive learning tool to improve students' understanding of basic swimming concepts. This research adopts a quasi-experimental design involving 25 students from Muhammadiyah Alam Surya Mentari Elementary School in Surakarta. The AR flashcards were developed to visualize swimming techniques in 3D animation, allowing students to engage with the material interactively through mobile devices. Pre-test and post-test assessments were conducted to measure the effectiveness of the media. In terms of score range, the minimum score improved from 40 in the pre-test to 70 in the post-test, while the maximum score increased from 75 to 100. This indicates not only a general improvement across all participants but also that the lowest-performing students made considerable progress. These findings strongly support the effectiveness of the learning intervention in enhancing swimming skills among elementary students. The results show a significant improvement in students’ conceptual understanding of swimming after using the AR flashcards. This suggests that AR-based flashcards can serve as an effective educational solution, especially in contexts where practical swimming sessions are limited. The integration of AR technology into physical education can enhance engagement, motivation, and comprehension among young learners in the digital era.</p>Satrio Sakti RumpokoSunjoyoSyahrizal Haryo YudhantoTaufiqurrahman Cahayana
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2025-07-232025-07-2331556110.36728/iceete.v3i1.230DIGITALIZATION OF CULINARY GOODS PURCHASING PROCESS THROUGH BIRCHSTREET AT LE MERIDIEN BALI JIMBARAN
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/231
<p>Focus to procedure in procurement items made by the culinary department at the Le Meridien Bali Jimbaran hotel with use system operation . Aims For analyze as well as documenting step in the procurement process material standard , start from search until verification goods , and difficulties experienced in use system Birch Street this . Understand How system Birch Street Work in the procurement process , identify obstacles that occur in the procurement process use system BirchStreet , and provides suggestions for increase efficiency in procurement goods . The results of study This is find advantages , difficulties , disadvantages and problems in system BirchStreet and the actions it can take implemented For problem system Birch Street</p>Pramudita NarariaHaryadi Sarjono
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2025-07-232025-07-2331627510.36728/iceete.v3i1.231What Factors Affect a Company's Financial Health?
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/232
<p>In Indonesia, business development is currently increasing, especially for food and beverage companies, one of which is a company that is seen to be growing, over time, economic development has resulted in many food and beverage companies present in Indonesia. There is competition between food and beverage companies to highlight the quality of optimal service. Therefore, the development of the company is determined by the condition of the company's financial statements. Food and beverage (F&B) companies in Indonesia in 2022 experienced relatively strong industrial growth. The purpose of this study was to determine the effect of company size, sales growth, and growth opportunities on financial health in food & beverage companies 2022-2024. The sample companies in this study are food & beverage companies listed on the Indonesia Stock Exchange between 2022-2024 (Umi, 2022). The research sample for 3 years after the purpose sampling stage obtained 105 observations. This research method uses quantitative descriptive. The data analysis technique used is multiple linear regression analysis. The results of this study reveal that partially company size and sales growth do not affect financial health. Growth opportunities have an impact on financial health, and simultaneously it was found that company size, sales growth and growth opportunities have an impact on financial health.</p>Isnaini Nur AstutiPutri Intan Prastiwi Umi Hanifah
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2025-07-232025-07-2331768110.36728/iceete.v3i1.232The Effect Of Government Subsidy Policy And Perceived Usefulness On Polytron Electric Motorcycle Purchase Intention
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/233
<p>The increased use of conventional motorcycles results in higher greenhouse gas emissions, which ultimately causes environmental damage. One environmentally friendly product that offers an alternative solution to this problem is the electric motorcycle. The objective of this study is to identify and analyze the effects of government subsidies and perceived usefulness on purchase intentions for Polytron electric motorcycles in Indonesia. The present quantitative study focuses on the Indonesian population. The sample size of the study was 110 respondents, who were selected using purposive sampling. The data were analyzed using the SEM-PLS technique with the SmartPLS tool. The results showed that government subsidies positively affect purchase intentions for Polytron electric motorcycles in Indonesia. Furthermore, perceived usefulness has been shown to positively influence purchase intention. This research implies that continuing the government subsidy policy, combined with a subsidy campaign and maximum socialization of the benefits of electric motors to the Indonesian people, can increase interest in buying electric motorcycles.</p>Aisa Fadhilatul IstiqomahLinda OktafiaIsnatul Agil Kinanti
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2025-07-232025-07-2331828910.36728/iceete.v3i1.233Competitiveness of Indonesian Processed Pineapples Exports in the Southeast Asia Market
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/234
<p>This study aims to analyze the competitiveness of Indonesian processed pineapple (HS 200820) in the Southeast Asian market using the Revealed Comparative Advantage (RCA) and Trade Specialization Index (TSI) approaches. The study uses secondary data from UN Comtrade covering the period from 2014 to 2023. The results show that Indonesia consistently has a strong comparative advantage in processed pineapple exports, with an average RCA value of 13.07, indicating high international competitiveness. However, after peaking in 2020, the RCA value declined through 2023, reflecting potential challenges such as increased imports of substitute products, rising logistics costs, and shifting global consumer preferences toward climate-conscious products. In addition, the TSI values for Indonesian processed pineapple are consistently close to 1, indicating that Indonesia is a highly specialized exporter in this commodity. Despite some decline in export value and rising imports in the post-pandemic period, the TSI values remained in the export maturity category. These findings confirm that Indonesia’s processed pineapple sector is resilient but requires strategic improvements in innovation, sustainability, and market expansion to maintain its leading position in the regional and global markets.</p>Aulia NadhirahDinu SaadillahDatik Lestari
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2025-07-232025-07-2331909610.36728/iceete.v3i1.234Design and Cost Estimation for Residential Pedestrian Revitalization in Rewwin, Sidoarjo
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/235
<p>The issue concerning pedestrian facilities occurs in the RW 09 area of the Rewwin Housing Complex, Wedoro Village, Waru Subdistrict, Sidoarjo Regency. The existing condition of the pedestrian path has shifted in function, rendering many segments unusable. This community service activity aims to redesign the spatial layout to improve functionality and comfort for pedestrians. Methods include field surveys, geometric measurements, technical design using AutoCAD and SketchUp, and preparation of a Cost Estimate Plan (RAB) based on local construction unit prices.</p> <p>The outputs are a proposed sidewalk design using paving blocks and a corresponding cost estimation document. These serve as a technical reference for future construction implementation. Evaluation was conducted through phased consultations with the local community to ensure applicability.</p> <p>Findings indicate that design interventions based on actual field conditions and community needs can restore the function of pedestrian paths effectively. The final cost estimation for a 500-meter revitalization project reached IDR 981,261,318.69. The process also highlighted the importance of involving residents in planning stages to ensure the long-term sustainability of public infrastructure improvements.</p> <p>This project contributes a replicable model for residential pedestrian revitalization efforts and offers practical insights for efficient budgeting in neighborhood-scale urban planning. The results may serve as a reference for further studies focusing on participatory urban design and cost-effective pedestrian infrastructure development.</p>Laily Endah FatmawatiMichella BeatrixMochamad FirmansyahNinda Qurmaulia Dhani
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2025-07-232025-07-23319710310.36728/iceete.v3i1.235Determination of Factors in Developing Urban Forests into Transit-Oriented Development Areas
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/236
<p>The Velodrome forest area is located in the suburbs of Malang City. The Ki Ageng Gribig road corridor on the border of Malang City and Malang Regency supports this area. This area has a fairly complex function and is a transportation hub for the eastern part of Malang City, connected to other important hubs. The hub that can be used as a transit is the Madyopuro sub-terminal. This terminal can be developed more optimally in its function and role with various transportation interests that serve the community inside and outside the area. This article determines the nine factors contributing to developing the Transit Oriented Development (TOD) area in the Velodrome City Forest area. The determination refers to Transit Oriented Development (TOD) standards, previous studies, and identifying the area's potential. These factors include Walk, Cycle, Connect, Traditional, Transit, Mix, Densify, Compact, and Shift. These factors are arranged in an assessment instrument that can be carried out further and in-depth in the next research stage. This study also obtained 53 sub-factors, which technically explain the nine factors that have been determined. The assessment is carried out by accommodating respondents' opinions, namely users and parties involved in the Velodrome City Forest area and its surroundings. Further research needs to consider integration with other areas that have the potential to be developed into TOD areas.</p>Agung Sedayu
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2025-07-232025-07-233110411110.36728/iceete.v3i1.236The Optimization of Digital Marketing Strategy for Tourist Destination in Ciliang Village, Pangandaran
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/237
<p>This study aims to explore how digital marketing, especially marketing through social media, can optimize tourism activities in areas that have potential but have not been fully developed through marketing. This study uses a descriptive qualitative approach with an interview method that focuses on Ciliang Village, Pangandaran Regency. This village has a strong tourist attraction, but still needs marketing optimization to be able to reach a wider tourism market. The results of the study indicate that the strategic use of social media can increase the effectiveness of promotions, attract more tourist visits, and build closer relationships with visitors. In addition, digital marketing also allows managers to optimize the resources they have in increasing the competitiveness of destinations. This study provides practical implications for practitioners in the tourism industry of the research locus, tourism practitioners in general and policy makers to be able to utilize social media as an effective, efficient, measurable and sustainable marketing tool to help improve marketing performance.</p>Anggun Indah SaraswatiZiyan Nidhar RizqiaLinda KurniawatiFarisadri Fauzan
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2025-07-232025-07-233111211910.36728/iceete.v3i1.237Marketing Strategy Planning in an Effort to Revitalize Pasir Gintung Tourism in Ciliang Village, Pangandaran Regency
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/238
<p>Pasir Gintung is one of the natural tourist destinations in Tanjungsari Hamlet, Ciliang Village, <br>Pangandaran Regency which is currently in the revitalization stage. However, this revitalization stage <br>also encountered obstacles, including: (1) lack of support from the Government and the surrounding <br>community, (2) inadequate accessibility of roads and tourist facilities, (3) not yet known by many <br>tourists because in terms of promotion, it is still carried out in a limited manner. To help the use of <br>tourism, the research team compiled scientific papers to analyze and identify the right marketing <br>strategies in order to support the revitalization and development of Pasir Gintung as a leading tourist <br>destination. This study uses descriptive qualitative data mapped through SWOT analysis. Data <br>collection techniques are carried out through direct observation, interviews with related parties <br>(Hamlet Heads and tourists), literature studies, and documentation. Based on the results of the SWOT <br>analysis, Pasir Gintung's position is currently in quadrant 4, namely the turn around. This shows that <br>the right strategy is internal restructuring and efficiency to overcome weaknesses and take <br>advantage of existing opportunities. Once the revitalization is complete, marketing strategies that <br>can be implemented include promotion through social media, as well as cooperation with local travel <br>agents and influencers to gradually increase the attraction and number of visitors.</p>Hikmah Wulandari Jihan Fauziyah Laras Sita Noviyana Ela NurkamilahGessan Kurnia Dewi
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2025-07-292025-07-293112012910.36728/iceete.v3i1.238Trends and Insights in Green Investment Research: A Bibliometric Study
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/239
<p>The increasing reality of climate change demands cross-sectoral solutions, including from the <br>economic, business, and financial sectors. In response to this challenge, adopting more sustainable <br>practices has become crucial. Companies and industries are directing their investments toward green <br>technologies that can reduce carbon emissions and improve resource efficiency. Investment flows <br>are also shifting toward more environmentally friendly sectors, driving the growth of the concept of <br>green investment. This study aims to map the development of research on green investment using a <br>bibliometric approach. Data were obtained from the Scopus database and analyzed using VOSviewer <br>software to evaluate publication trends, author collaboration, country distribution, and keyword cooccurrence. The analysis results show that publications related to green investment have increased <br>significantly over the past five years. Keywords such as economic policy uncertainty (EPU) and <br>investment decision are among the most frequently associated with green investment, reflecting <br>academic attention on the relationship between economic uncertainty and sustainable investment <br>decision-making. China emerges as the leading country in terms of publication volume, funding, and <br>affiliated institutions, highlighting its role in the development of green investment literature and <br>practices at the global level. These findings offer valuable insights for researchers and policymakers <br>to inform future research directions and enhance policy initiatives that support the transition toward <br>a green economy.</p>Atalia Dzuifatun NisaRahmawati
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2025-07-292025-07-293113013810.36728/iceete.v3i1.239Analysis of Indonesian and Thai Palm Oil Export Competitiveness in the Indian Market
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/242
<p>This study aims to analyze the competitiveness of Indonesian and Thai palm oil exports in the Indian market using two main measurement approaches, namely Revealed Comparative Advantage (RCA) and Export Competitiveness Index (ECI). The study was conducted quantitatively with secondary data from 2013 to 2023. The results of the study show that Indonesia has a more stable and higher comparative and competitive advantage than Thailand. Indonesia's RCA value peaked at 22.16, while Thailand only reached the highest value of 9.29. Likewise, Indonesia's ECI value is relatively stable in the range of 0.50–1.18, in contrast to Thailand which is very volatile, from 0.0000079 to 1895.09. These results indicate that Indonesia's position as a major palm oil exporter in the Indian market is still very strong, even though competition with Thailand has increased in recent years.</p>Yoga Pratama SetyoyuniyantoMahanantoAgung Prasetyo
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2025-07-292025-07-293113914710.36728/iceete.v3i1.242Teacher Readiness and Strategy in the Implementation of Digital Pedagogy in 21st Century Education
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/240
<p>The rapid development of digital technology has had a major impact on the world of education in the 21st century. This study aims to analyze the readiness and strategies of teachers in implementing digital pedagogy in Indonesia. Using a <em>narrative literature review</em> approach, this study synthesizes various research findings for the period 2020–2025 with a focus on three main aspects: technical competence, pedagogical adaptability, and institutional support. The TPACK and DigCompEdu frameworks are used as analytical tools in understanding teachers' digital competencies. The results show that although most teachers have basic digital literacy, there is still a significant gap in the ability to integrate technology effectively and contextually in the learning process. These challenges are exacerbated by inequality of access to infrastructure, lack of ongoing training, and lack of policy support, especially in 3T (frontier, outermost, disadvantaged) areas. The study also identifies a range of adaptive pedagogical strategies needed to address these challenges, such as digital security literacy, cross-platform integration, and locality-based training. The contribution of this research lies in a holistic approach that combines psychopedagogical and technological dimensions, as well as providing practical recommendations for education stakeholders in building an equitable, competitive, and sustainable digital learning ecosystem.</p>Fadhilla Nangroe AnggrainiMuh. Nur Rochim MaksumMohammad Zakki AzaniLutfi AzzahrowainiFauzan Addinul JihadSaminur Fauzan
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2025-07-292025-07-293114815610.36728/iceete.v3i1.240Preparation of Cikalong Tourism Village as an Edutourism Destination for Tourists in Pangandaran Regency
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/241
<p><em>Tourism today is not only entertainment-oriented, but is also developing towards education and empowerment of local communities. Cikalong Village, Pangandaran Regency, West Java, has a wealth of ancestral culture that is still preserved, but has not been optimally utilized as an educational tourist destination. This study aims to formulate a strategy for preparing Cikalong Tourism Village based on edutourism by involving active community participation. The method used was a literature study with an exploratory approach, supported by direct observation and in-depth interviews with village officials, traditional leaders, and the local community. The results showed that Cikalong Village has cultural, traditional, and natural potentials that support the development of edutourism-based tourism villages. However, an initiator role is needed to prepare the establishment of the tourism village. The findings emphasize the importance of management based on community participation (community-based tourism), training of tourism human resources, and strengthening local institutions. This research not only provides preparation strategies for the development of Cikalong Tourism Village, but also offers a new perspective by integrating the concepts of edutourism and community involvement in the context of local culture.</em></p>Nurul Mardhiah Sitio Jacklyn ShanitaMarwa Nur Afifah
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2025-07-292025-07-293115716710.36728/iceete.v3i1.241Community Awareness of Local Culture for Sustainable Tourism: Case Study of Cikalong VillageCommunity Awareness of Local Culture for Sustainable Tourism: Case Study of Cikalong Village
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/245
<p>Cikalong Village in Pangandaran Regency is one of the areas that still has well-preserved local <br>cultural wealth, but it has not been optimally utilized as part of sustainable human resource <br>development in the context of tourism villages. This study aims to examine the community's <br>understanding of local culture and its strategic role in strengthening the identity and potential <br>of the village. The method used is an exploratory approach with participatory observation, <br>literature review, and informal interviews with 34 community respondents from various age, <br>education, and occupational backgrounds. The research findings indicate that the community <br>has a fairly good understanding of local cultural values, but still faces challenges such as weak <br>cultural institutions, low digital literacy, and a lack of cultural practitioner regeneration. These <br>findings emphasize the importance of community empowerment strategies, digital literacy <br>training, and the creation of intergenerational spaces for adaptive cultural preservation. <br>Therefore, strengthening local cultural institutions, enhancing community digital capacity, and <br>implementing cultural practitioner regeneration programs are strategic steps in the <br>development of villages based on local wisdom. This research also contributes to the <br>development of cultural capital theory and community-based development in the context of <br>village development based on local wisdom</p>Nurul Mardhiah SitioMeisa Aulia ZahraniRini Aprillia
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2025-07-292025-07-293116818310.36728/iceete.v3i1.245Analysis Of The Competitiveness Of Indonesian And Malaysian Palm Oil Exports In The China Market
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/246
<p>This study analyzes the competitiveness of Indonesian and Malaysian palm oil exports in the Chinese <br>market during the period 2013–2023. The research was conducted using a descriptive quantitative <br>approach by applying the Revealed Comparative Advantage (RCA) and Market Share Index (MSI) <br>methods. The analysis is based on secondary data related to palm oil export volumes and values <br>categorized under HS code 15119000. The results show that both countries have a comparative <br>advantage, as reflected by RCA values above one; however, Indonesia demonstrates a stronger <br>position with an average RCA of 42.22 compared to Malaysia's 15.87. In terms of market share, <br>Indonesia also dominates, recording an average MSI of 61%, while Malaysia's share averaged 27%. <br>These findings highlight Indonesia’s greater competitiveness, supported by its larger plantation <br>areas, lower production costs, and growing export volume. Meanwhile, Malaysia's strength lies in its <br>higher productivity per hectare. The study concludes that Indonesia holds a superior competitive <br>position in the Chinese palm oil market and emphasizes the importance of strengthening this <br>advantage to maintain market dominance.</p>Muhammad Cesar PratamaMahanantoAgung Prasetyo
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2025-07-292025-07-293118419510.36728/iceete.v3i1.246Optimizing Profit and Reducing Waste in Small-Scale Coconut Oil Industry: A Goal Programming Model
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/243
<p>The small-scale coconut oil agro-industry supports rural economic development but faces key challenges such as fragmented processing, underutilized biomass waste, and limited integration with circular economy practices. This study proposes a multi-period goal programming model to optimize an integrated coconut processing system by balancing profit maximization, input supply stability, waste minimization, and inventory control in line with circular economy principles. The model optimizes total profit while minimizing deviations from coconut input targets, reducing residual waste such as coconut shells and pulp, which are further processed into charcoal and coconut flour, and controlling excess inventory of unprocessed coconut shells over multiple periods. By explicitly modeling trade-offs among competing objectives, the framework serves as a decision-making tool for planning circular production systems in small-scale coconut oil industries in rural areas. The model is applied to a small-scale coconut oil supply chain comprising three oil units, one charcoal unit, and one flour unit, subject to constraints on processing capacity, conversion ratios, and minimum target levels. Results show that the model successfully achieves profitability and resource efficiency through optimal input allocation and waste utilization, with no deviations from input and waste targets, demonstrating its effectiveness in aligning operational and sustainability goals. This approach offers practical insights for effective resource management by guiding input planning, processing operations, and waste conversion in small-scale agro-industrial systems.</p>Syamsul AnwarMeilizar
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2025-07-292025-07-293119620310.36728/iceete.v3i1.243The Urgency of Integrating Digital Pedagogy and EdTech in TVET Curriculum to Prepare for Environmentally Friendly Jobs in the 21st Century
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/244
<p>Digital transformation and the increasing urgency of global sustainability have created both challenges and opportunities for the Vocational Education and Training (TVET) system. This article highlights the importance of integrating digital pedagogy and educational technology (EdTech) into the TVET curriculum as a strategy to prepare the younger generation for changes in the workforce in the 21st century. This research adopts a qualitative approach with case study and document analysis methods, which include interviews with educators, students, and TVET program managers, as well as a review of education policies and curricula. The findings indicate that the integration of digital pedagogy—through the use of Learning Management Systems (LMS), virtual simulations, and project-based learning—can enhance the flexibility and relevance of vocational education. Meanwhile, EdTech such as AR/VR and IoT plays a significant role in strengthening green skills and sustainable industry practices. However, challenges such as limited infrastructure, educator competency, and the digital divide remain significant barriers. This article proposes implementation strategies that include investments in infrastructure, educator training, industry collaboration, and education policies that support the integration of technology and sustainability principles. The implications for the curriculum include the need for responsive, integrative, and innovative curriculum design to produce TVET graduates who are technically, digitally, and ecologically competent. The integration of digital pedagogy and EdTech in TVET is a strategic step towards creating a future workforce that is adaptive and contributes to sustainable development.</p>Abil Fida Muhammad Qois Al HadiMuthohharun JinanMuh. Nur Rochim MaksumSyahrul Adam Salleh Ibrahim
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2025-07-292025-07-293120421710.36728/iceete.v3i1.244Application of Varied Learning Methods to Increase The Effectiveness of The Teaching and Learning Process
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/247
<p>This study discusses the importance of implementing varied learning methods to increase the effectiveness of the teaching and learning process. It is hoped that teachers can be more creative and adaptive in selecting learning strategies to create a fun and meaningful learning environment. How does the implementation of a Quizizz-assisted gamification model affect students' mathematical communication skills? How does the use of gamification influence students' learning motivation in mathematics? To determine the impact of the Quizizz-assisted gamification model on students' mathematical communication skills. To assess the effectiveness of gamification in improving students’ learning motivation in mathematics.</p> <p>This study used a quantitative approach with a quasi-experimental design, applying a pretest-posttest control group format. This research was conducted at SD Negeri Cemani 02, specifically involving fourth-grade students. The data were analyzed using descriptive statistics and inferential statistics.</p>Rafifah Putri Nur AiniDewi Mardianti
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2025-07-292025-07-293121822310.36728/iceete.v3i1.247Implementation of Classroom Management Methods to Improve Learning and Effectiveness of Grade 2 Students of SDN 03 Wonorejo
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/248
<p>This study aims to uncover the classroom management strategies applied by grade 2 teachers at SDN 03 Wonorejo in creating a comfortable learning atmosphere and supporting students' social-emotional development. Using a qualitative approach of case studies, data were collected through observation, interviews, and documentation, with the main participant being a teacher and ten purposively selected students. The results of the study show three main focuses: the physical setting of the classroom such as circular benches and literacy corners, agreement-based social interactions such as class contracts and appreciation boards, and the role of teachers in creating a safe emotional atmosphere. This research confirms that participatory and relational classroom management can increase active student involvement. Practically, teachers need to develop emotional sensitivity and strategies that build positive relationships in the classroom. Follow-up research is recommended to reach more diverse levels or school contexts.</p>Alfito WidiansyahFattah Wahyu Kusumo
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2025-07-292025-07-293122423010.36728/iceete.v3i1.248The Influence of Content Marketing and Word of Mouth on Purchase Intention at Beownice Buket Solo
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/249
<p>The advancement of the digital era has significantly transformed consumer behavior in purchasing decisions, including in the creative industry such as the gift bouquet business. This aims of this study for analyze the influence of content marketing and word of mouth on consumer purchase intention at Beownice Buket Solo. This study employed a quantitative approach using a survey method, with data collected through an online questionnaire distributed via Google Forms. The instrument was administered to 73 respondents who had prior experience purchasing Beownice Buket Solo's products. Data analysis in this study was conducted using the Structural Equation Modeling (SEM) approach based on the Partial Least Squares (PLS) method, utilizing SmartPLS version 4.1 software. The findings reveal that both content marketing and word of mouth have a positive and significant influence on purchase intention. These results emphasize the importance of content-based marketing strategies and the power of recommendations in shaping consumer intention, especially for seasonal creative products. The study is expected to provide practical implications for business actors and enrich academic discourse in digital marketing.</p>An’nissa Ita YuliantiEsti Dwi RahmawatiR.Taufiq Nur Muftiyanto
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2025-07-292025-07-293123123710.36728/iceete.v3i1.249The Role of the Internet of Things (IoT) in Improving the Efficiency and Quality of Bus Transportation Services
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/250
<p>Digital transformation in the transportation sector has accelerated with the development of Internet of Things (IoT) technology. This article comprehensively discusses the role of IoT in bus transportation systems, particularly in improving operational efficiency, safety, and service quality. Through a literature review and analysis of various global implementations, this article demonstrates that IoT can provide real-time monitoring, intelligent fleet management, and an enhanced passenger experience. This research is expected to serve as an important reference in the development of smart and sustainablepublic transportation in thefuture. This studyinvestigates the role of the Internet of Things (IoT) in enhancing the efficiency and service quality of bus transportation. Using a purposive sampling method, data were collected from 60 respondents, including passengers, drivers, IT staff, management, and government officials. A mixed-method approach was employed: questionnaires measured user perceptions; in-depth interviews explored technical and managerial insights; and field observations and documentation provided operational data. Quantitative data were analyzed using descriptive statistics and paired sample t-tests, while qualitative data were thematically analyzed. Results show that IoT implementation significantly reduced bus waiting times (from 12 to 6 minutes), improved information accuracy (87% user satisfaction), and decreased operational costs by 8%. The average service satisfaction score increased from 3.2 to 4.4. The study confirms that IoT contributes significantly to smarter and more sustainable public transportation systems.</p>Yunita PrimasantiFarid FitriyadiEvelyne Henny Lukitasari
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2025-07-292025-07-293123824310.36728/iceete.v3i1.250Unveiling Causal Complexity in Mathematics Achievement: A Research Design Using Fuzzy-set Qualitative Comparative Analysis (fs/QCA)
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/251
<p>Mathematics achievement is a critical indicator of educational success and a key determinant for future STEM careers. However, national assessments in Indonesia reveal persistent learning gaps in student numeracy. Existing research predominantly relies on linear models (e.g., SEM) that estimate the 'net effect' of influencing factors, thereby overlooking complex causal configurations. This paper addresses this methodological gap. The primary result of this study is a comprehensive research design that employs fuzzy-set Qualitative Comparative Analysis (fs/QCA) to analyze secondary data from the Indonesian National Assessment. The proposed methodology is designed to identify multiple, distinct pathways—or 'causal recipes'—to success. The main contribution, therefore, is a robust framework that moves beyond linear analysis, offering a more nuanced foundation for developing targeted and context-specific educational policies</p>Gerry Filiestianto
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2025-07-292025-07-293124424810.36728/iceete.v3i1.251Strategic Investment for Sustainability: A Bibliometric Exploration of Green Finance Research
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/252
<p>Supporting global development towards a sustainable direction has led to many findings, particularly in finance, such as green finance. This emphasizes the critical role of research and policymaking in shaping investment strategies that support sustainability. This study conducts a bibliometric analysis to map the knowledge structure, research development, and current trends in green finance and sustainable investment strategies. A total of 471 articles published between 2015 and 2025 were collected from the Scopus database using specific keywords and filtered based on relevance to the topic. Data were analyzed using Biblioshiny and VOSviewer through descriptive analysis, co-word analysis, thematic evolution, thematic mapping, and co-citation analysis. The results show a significant increase in publications over the last decade, with “green finance”, “sustainable finance”, and “sustainable development” as dominant themes. In recent years, emerging topics such as fintech, ESG, and green innovation have gained more attention. The findings highlight China and the United States as leading contributors, with a growing interdisciplinary collaboration trend. This research provides a comprehensive overview of the thematic evolution of green finance and proposes future research directions relevant to scholars, policymakers, and practitioners.</p>Detia Rifna RahayuDjuminah
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2025-07-292025-07-293124926110.36728/iceete.v3i1.252Energy-Saving Behavior During the COVID-19 Pandemic in Indonesia: Do We Care?
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/253
<p>The COVID-19 pandemic has transformed people's lifestyles, including an increase in household energy consumption patterns due to work-from-home and distance learning policies. This study aims to identify household energy-saving behaviors in Indonesia during the pandemic and to classify provinces based on the level of these behaviors using clustering methods. The data were obtained from the Happiness Level Measurement Survey. The analyzed indicators include the use of energy-efficient light bulbs, turning off lights and televisions when not in use, utilizing natural daylight, and considering electricity consumption when purchasing electronic devices. K-Means and K-Medoids clustering methods were employed for analysis, with evaluations based on the Silhouette Index, Davies-Bouldin Index, and Calinski-Harabasz Index. The results indicate that the optimal configuration consists of three clusters, with the K-Medoids method showing greater robustness to outliers. In general, turning off unused electrical appliances is the most consistently practiced behavior, while energy efficiency considerations when purchasing electronics remain relatively low. These findings provide valuable insights for shaping post-pandemic household energy efficiency policies.</p>Nabil Miftah Irfandha
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2025-07-292025-07-293126227010.36728/iceete.v3i1.253Towards Inclusive Agricultural Digitalization: A Bibliometric and Systematic Review on Technology Adoption in Indonesia
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/254
<p>Adoption of technology in agriculture is an important step in improving agricultural efficiency and productivity. However, although various studies have been conducted, there is no specific picture regarding the extent of the development of technology implementation in agriculture in Indonesia. Therefore, this study aims to identify the characteristics of studies related to the adoption of agricultural technology in Indonesia which include 1) bibliometric analysis of publication trends, 2) classification of types of agricultural technology that have been adopted by farmers, and 3) identification of challenges and limitations of agricultural technology in Indonesia. This study used a qualitative approach combining a systematic literature review (SLR) with bibliometric analysis to explore trends, technology types, and challenges in the adoption of agricultural digitalization in Indonesia. The PRISMA framework guided the literature selection process, while bibliometric analysis using VOSviewer facilitated the visualization of keyword linkages and publication trends. The study reveals growing scholarly attention toward digital agriculture in Indonesia, with ICT and smart farming technologies at the forefront. Despite the increasing interest, various systemic barriers hinder equitable adoption, underscoring the need for inclusive policies and infrastructure development.</p>Tia Sofiani NapitupuluSumarlinaDatik LestariRetno Sari MahananiAmalia Dwi MarsevaCanggih Nailil Maghfiroh
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2025-07-292025-07-293127128210.36728/iceete.v3i1.254Inclusive Infographic Design as Adaptive Learning Media for Autistic Collegers in the Visual Communication Design
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/255
<p>This research aims to develop and evaluate the effectiveness of inclusive infographics as adaptive learning media for autistic collegers in DKV study program. The background of the research is based on the urgent need for learning materials that accommodate the visual, structured, and literal learning styles typically possessed by autistic collegers, while also addressing the challenges in understanding the complex concepts of DKV. The ADDIE (Analysis, Design, Development, Implementation, Evaluation) innovation development model was chosen as a systematic framework to guide the entire research process. The Analysis identifying the learning characteristics of autistic collegers and analyzing relevant DKV materials. The Design Stage focuses on creating infographics with inclusive design principles. The Development Stage involves the production of digital infographics and validation by experts. The infographics are then implemented in real learning contexts, followed by a comprehensive evaluation using a qualitative approach. The research results show that inclusive infographics are effective as adaptive learning media. Qualitatively, the findings indicate that infographics with clear structure and appropriate visualization successfully reduce cognitive and sensory load, enhance focus and attention span, and facilitate the understanding of conceptual connections. Collegers also showed positive emotional responses and increased learning motivation. The conclusion of this research is that inclusive infographic design is a transformative and highly effective pedagogical strategy in creating a more accessible and empowering learning environment for autistic collegers in the DKV Study Program. This research recommends the integration of inclusive infographics into the DKV curriculum and the continuous development of similar adaptive learning media.</p>Evelyne Henny Lukitasari
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2025-07-292025-07-293128329110.36728/iceete.v3i1.255Gender Inequality in The Regulation of Mangrove Ecosystem Conservation in Surabaya City
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/256
<p>This study examines the injustice reflected in mangrove conservation regulations, which should ideally encourage the involvement of all parties through the concept of gender equality in the practice of mangrove ecosystem preservation in Wonorejo and Keputih Sub-Districts, Surabaya. The study employs normative legal research methods with statutory and conceptual approaches. There is a gap between the normative frameworks found in the 1945 Constitution, Law No. 32/2009, and the CEDAW Convention, and the reality on the ground. Women's participation remains limited to downstream sectors such as processing mangrove products, while upstream stages—such as seedling cultivation, planting, and decision-making—are dominated by men. Current regulations on mangrove conservation have yet to reflect a gender equality perspective. This research recommends the formulation of regional regulations (Perda) or mayoral regulations (Perwali) that explicitly facilitate women’s involvement in all stages of mangrove conservation, the integration of gender-responsive approaches in regional budgeting to enhance women’s technical capacities, and the strengthening of participatory mechanisms and gender-sensitive complaint channels. The implementation of gender-responsive legal strategies is expected to enhance ecological effectiveness and foster social justice in line with the principles of sustainable development.</p>Fareh PrameswariWiwik Afifah
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2025-07-292025-07-293129230410.36728/iceete.v3i1.256Edge Detection Algorithm and Image Classification in Digital Image Processing
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/257
<p>Digital image processing is one of the fields that is constantly evolving in tandem with artificial intelegence and machine learning. The purpose of this study is to perform a systematic review of various methods used in digital citra classification and detection, as well as to compare the effectiveness of traditional algorithms like Sobel, Prewitt, and Canny with deep learning-based algorithms like Convolutional Neural Networks (CNN). The Systematic Literature Review (SLR) method is used to identify, evaluate, and analyze 78 related articles that provide preliminary data wit inclusive and exclucive criteria from 300 articles. The primary focus includes edge detection, citra-based object classification (fruit, leaf, face, and medical image), and fitness entrapping techniques such as GLCM, LBP, HSV, and fraktal. The study's findings indicate that deep learning, specifically CNN, consistently provides higher accuracy in classification than traditional methods, despite requiring a larger computer power<strong>. </strong>It is hoped that this research would serve as a guide for developing more effective and efficient digital image processing systems in a variety of application domains, including pharmaceutical, medical, digital safety, and creative industries.</p>Diyah RuswantiChristian Roy PurnamaMayang Gumelar
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2025-07-302025-07-303130531410.36728/iceete.v3i1.257The Effectiveness of Using YouTube Media to Improve English Integrated Listening and Speaking Skills at 7th Grade Students’
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/258
<p>This research examines the effectiveness of using YouTube videos to improve integrated <br>English listening and speaking skills among grade 7 students at SMP Negeri 5 Salatiga in the <br>academic year 2024/2025. This study addresses two research problems: (1) The profile of <br>students’ before and after using YouTube videos to improve English integrated listening and <br>speaking skills (2) The effectiveness of using YouTube videos to improve English integrated <br>listening and speaking skills.<br>The design of this study was pre-experimental. Pre-test and post-test results from 30<br>students were collected, and statistical techniques, such as paired sample t-test, were used for <br>analysis. The post-test mean score (82.43) was greater than the pre-test mean score (70.53), <br>according to the data. Furthermore, a significant difference between students' learning outcomes <br>before and after the treatment was indicated by a significance value of 0.000 (p < 0.05). These <br>results imply that by offering visual and aural stimuli, increasing engagement, and demonstrating <br>real-world language use, YouTube videos can significantly improve students' speaking and listening <br>skills.</p>Ersa Mamlu’atul KhoirohMarisa Fran Lina
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2025-07-302025-07-303131531810.36728/iceete.v3i1.258The Influence of Internal Hospital Factors on Patient Satisfaction: A Study at Wonogiri Private General Hospitals
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/259
<p>The study aims to analysze internal factors of hospitals that can improve patient satisfaction in <br>receiving treatment at Wonogiri Private General Hospital. Internal factors in study include the <br>quality of health care and avaibility of facilities. In this study, the population consisted of <br>individuals treated at Wonogiri Private Hospital. The sample was obtained through probability <br>sampling of approximately 100 participants who had previously been treated as outpatients and <br>inpatients. Data were obtained from a questionnaire distributed via Google Forms. The data were <br>analyzed in SEM-PLS using SmartPLS 3.0. The variables included infrastructure readiness, service <br>quality, and patient satisfaction. The results showed that service quality contributed significantly to <br>patient satisfaction, and infrastructure readiness significantly contributed to patient satisfaction.</p>Erna Sintya Putri Esti Dwi RahmawatiIndra Hastuti
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2025-07-302025-07-303131932310.36728/iceete.v3i1.259Integrated Area Planning of Bimomartani Village for Integrative-Based Ecotourism Development
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/260
<p>Bimomartani Village, located in Ngemplak Subdistrict, Sleman Regency, is a rural area with high ecological and cultural wealth, such as the presence of Embung Bimomartani, Tuk Bulus, traditional houses, an arts center, a culinary center, and integrated farming practices. However, this potential has not been managed in an integrated manner, resulting in its inability to generate optimal impacts on economic development, environmental conservation, and community empowerment. This study aims to design an integrated tourism area planning model based on the integration of local potential and community participation within the context of sustainable ecotourism development. The method used is a participatory-applicative-integrative approach, through the stages of identifying area potential, focused group discussions, community capacity building, supporting infrastructure development, and qualitative and quantitative impact evaluation. The results of the study indicate that the implementation of a thematic spatial planning model based on natural-educational, spiritual-conservation, cultural-historical, local economic, and food security clusters has successfully created spatial connectivity and a cohesive tourism narrative. 85% of Pokdarwis members have participated in tourism management training, and the income of MSMEs has increased by 40%. Tourist visits also increased by 65%, and a digital tourism village initiative managed by local youth emerged. In conclusion, the integration of tourist areas through a community-based approach and the use of educational technology can drive sustainable social, economic, and institutional transformation in villages, making Bimomartani a model for integrated ecotourism development based on community empowerment.</p>Joko SutopoSunardiMustaqim PabbajahJuhansarFiya Ainur RohmatikaNovi Faulia SariDedek Darvina
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2025-07-302025-07-303132433310.36728/iceete.v3i1.260Changing Wood Waste into High-Value Economic Resources
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/261
<p>This waste generally consists of wood chips, sawdust, small cuttings, and unused wood chunks. The sawmill industry generates approximately 40.48% waste, comprising slabs (22.32%), wood cuttings (9.39%), and sawdust (8.77%). These wood residues are typically not utilized by the sawmill industry. Wood waste has the potential to be transformed into high-value economic products.This study aims to explore the utilization of wood waste in the development of innovative products. Through a creative recycling approach and the application of simple technologies, wood waste is converted into a new source of income while simultaneously reducing environmental impacts. The method employed involves sorting the waste by size, wood fiber characteristics, and wood color. The results of the study indicate that the wood waste can be transformed into more valuable products such as keychains, flash drive holders, and watch cases. Additionally, it can be used as decorative ornaments for interior design and other types of furniture, offering not only economic benefits but also supporting the principles of circular economy and sustainable development.</p>MarwahyudiDian Muhammad RifaiDea Syahnas ParaditaAura Chandra KiranaKidung Tirta Sukma SadhanaFarida Syafitri
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2025-07-302025-07-303133433910.36728/iceete.v3i1.261Digital Transformation In Business Education: Preparing Students For The Future Of Work
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/262
<p>Digital transformation in business education refers to the integration of advanced digital technologies into educational practices to better prepare students for the evolving workforce. This transformation marks a significant shift from traditional lecture-based teaching methods to more dynamic and interactive approaches that emphasize practical, real-world skills. This qualitative study employed a case study approach as the sampling method, focusing on selected universities that have successfully implemented digital transformation initiatives, including the University of Rochester, the University of Queensland, and Tecnológico de Monterrey. Data were collected through a systematic literature review , institutional reports, and global case studies. The data were analyzed using thematic analysis to identify key trends, challenges, and success factors in digital transformation.</p> <p>The findings indicate that digital transformation has a profound impact on curriculum development, pedagogical approaches, and student expectations. The integration of technologies such as artificial intelligence (AI), virtual reality (VR), and online learning platforms has led to more personalized and immersive learning experiences. Moreover, digital transformation has improved alignment between educational institutions and industry needs. However, barriers such as resistance to change, gaps in digital expertise, and data privacy concerns remain critical challenges that must be addressed for successful implementation.</p> <p>This study contributes to the understanding of how digital transformation is reshaping business education and provides insights for educators and policymakers to enhance digital readiness in academic institutions.</p>Arya Budi Sutopo
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2025-07-302025-07-303134034610.36728/iceete.v3i1.262Applying the Fuzzy Tsukamoto Method to Determine Eligibility for Village Fund BLT (Direct Cash Assistance)
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/263
<p>The Village Fund Direct Cash Assistance (BLT DD) is a government program aimed at supporting rural communities by improving their economic conditions and quality of life. According to Indonesian regulations, there are five categories of eligible beneficiaries, including those who have lost their livelihood, have a chronically ill or disabled family member, are not receiving assistance from the Family Hope Program, live in households with a single elderly member, or are female-headed households from extremely poor families. However, the regulation lacks clear criteria regarding the income threshold for extreme poverty, creating uncertainty during the beneficiary selection process. This study proposes the use of the Fuzzy Tsukamoto method as a decision support tool to assist verification officers in determining the eligibility of potential BLT DD recipients. The Fuzzy Tsukamoto method, based on fuzzy logic principles, allows for degrees of truth and membership, enabling more nuanced decision-making in conditions of uncertainty. By applying this method, the selection process can become more objective, transparent, and aligned with the actual socioeconomic conditions of rural residents. The research is expected to contribute to the accurate targeting of government aid and to help reduce poverty in rural areas. Additionally, this study enhances understanding of fuzzy logic applications in social assistance programs and highlights its potential for broader use in complex decision-making environments.</p>Farid FitriyadiFirdhaus Hari SaputroAstri CharolinaDwi RetnoningsihErna Indriastiningsih
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2025-07-302025-07-303124735510.36728/iceete.v3i1.263Financial Performance Analysis of Marga Mukti Savings and Loan Cooperative (Case Study on Karawang Education and Culture Office Cooperative)
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/264
<p>This study aims to analyze the financial performance of the Marga Mukti Savings and Loans Cooperative when facing taxation problems and operational sustainability. The cooperative has faced tax challenges for the past two years, and they plan to restart their operations. The chairman of the cooperative said that although the cooperative does not make deductions to its members, it still has tax obligations. This study uses a quantitative method with a descriptive approach. The data used are secondary data from the financial statements of the Marga Mukti Savings and Loans Cooperative for 2023-2024. The data collection technique used is documentation. The results of the study were carried out by calculating financial ratios, which include liquidity, solvency, and profitability ratios. The results of the study show that the cooperative has a good level of liquidity and solvency, but the profitability ratio is still poor, especially with a consistently low Return on Asset (ROA) level and this study shows that the health level of the cooperative for the past three years is in the healthy category; however, there are several indicators that show a worse level of health, even very poor, which require attention and improvement from the cooperative management to improve the overall performance of the cooperative. By using the health assessment guidelines for savings and loan cooperatives, the purpose of this study is to determine the level of cooperative health at the Republic of Indonesia Employee Cooperative (KPRI) "Marga Mukti. Interviews and cooperative financial reports are the sources of data. Capital, quality of productive assets, management, efficiency, liquidity, independence, and growth are all elements that are evaluated.</p>Gina Lahiya ReihaniDevi AstrianiAvincennia Fitrina Vindy
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2025-08-022025-08-023135636810.36728/iceete.v3i1.264The Effect of Liquidity, Profitability, and Sustainability Reporting on Firm Value with Investment Opportunity as A Moderating Variable in Food and Beverage Companies Listed on The Indonesia Stock Exchange for The Period 2021–2023
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/265
<p>The objective of this study is to evaluate how liquidity, profitability, and sustainability reporting <br>influence firm value, while also exploring the role of investment opportunities as a moderating factor. <br>The focus is on food and beverage companies listed on the IDX during 2021–2023. A quantitative <br>method was employed, utilizing multiple regression analysis along with moderated regression <br>analysis (MRA). The results indicate that liquidity has a notable negative effect on firm value, <br>suggesting that excessive liquidity might result in inefficiency and diminish firm value. However, <br>profitability and sustainability reporting do not exhibit a significant direct impact. Notably, <br>investment opportunity amplifies the effect of profitability on firm value, indicating that profits hold <br>more worth when aligned with clear growth opportunities. Conversely, investment opportunity does <br>not effectively moderate the impacts of liquidity and sustainability reporting. The study's low R <br>Square value implies that other elements outside the model also affect firm value. These findings <br>highlight the need for businesses to optimize liquidity management and improve investment <br>strategies and sustainability reporting quality to garner a better market response. Future research <br>should consider incorporating additional variables like ownership structure, innovation, or external <br>conditions.</p>Amanda Julia AwalindaDevi AstrianiMeliana Puspitasari
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2025-08-022025-08-023136937810.36728/iceete.v3i1.265Interpersonal Communication’s Role in Sustainable CSR: A Central Java Systematic Review
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/266
<p>This systematic literature review investigates the critical role of interpersonal communication in fostering successful and sustainable CSR initiatives within Central Java, Indonesia. While CSR is increasingly recognized as vital for sustainable development, its effective implementation often hinges on culturally sensitive and genuinely engaging communication with local communities. This review specifically examines how face-to-face interactions, dialogue, and relationship-building processes facilitate the acceptance and integration of local wisdom into CSR programs. Guided by the research question, “How do interpersonal communication processes mediate the effectiveness of sustainable CSR initiatives, through the integration of local wisdom, in Central Java, Indonesia?”, this review systematically searches academic databases including Scopus and articles on Google Scholar for relevant peer-reviewed studies published between 2015 and 2025. Initial findings suggest that interpersonal communication is crucial for building trust, fostering community engagement, and ensuring the cultural relevance of CSR activities. Studies highlight the importance of local opinion leaders, community dialogues (<em>musyawarah</em>), and culturally sensitive approaches in bridging corporate objectives with community needs and traditional knowledge (<em>kearian lokal</em>). The review concludes that prioritizing authentic interpersonal communication is not merely an operational detail but a fundamental prerequisite for CSR initiatives to achieve genuine and lasting sustainable impact in culturally rich and community-oriented contexts like Central Java. This paper delivered valuable insights for corporations, policymakers, and local communities aiming to enhance the efficacy and cultural relevance of sustainable development efforts.</p>Esfandani Peni Indreswari
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2025-08-042025-08-043137938810.36728/iceete.v3i1.266Antioxidant Activity Test of Purple Passion Fruit Peel Extract ( Passiflora edulis Sims) Using The DPPH Method
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/267
<p><em>Skin damage induced by free radicals, particularly from ultraviolet (UV) radiation, is a major contributor to degenerative diseases in Indonesia. Antioxidants play a vital role in mitigating this damage by neutralizing free radicals through electron donation, thereby preventing oxidative stress in cells and tissues. The peel of Passiflora edulis Sims (purple passion fruit), an underutilized agricultural byproduct, contains natural antioxidant compounds such as polyphenols, flavonoids, and vitamin C.</em> <em>This study evaluated the antioxidant activity of an ethanol extract derived from Passiflora edulis Sims peel using the 2,2-diphenyl-1-picrylhydrazyl (DPPH) method, analyzed via UV-Vis spectrophotometry. The extraction process employed maceration with 96% ethanol, and antioxidant efficacy was quantified by measuring the IC</em><em><sub>50 </sub></em><em>value. Phytochemical screening revealed the presence of phenolic compounds, flavonoids, alkaloids, tannins, saponins, and steroids in the extract.</em> <em>The results demonstrated that the purple passion fruit peel extract exhibited an IC</em><em><sub>50 </sub></em><em>of 188.4 ppm, indicating weak antioxidant activity compared to the strong activity of vitamin C (IC</em><em><sub>50</sub></em><em>= 4.36 ppm). These findings suggest that while the ethanol extract of Passiflora edulis Sims peel possesses measurable antioxidant properties, its activity is significantly lower than that of vitamin C. Further research is warranted to optimize extraction techniques and explore other plant components for more potent antioxidant sources.</em></p>Dwi Buana SuciReni AriastutiFadilah Qonitah
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2025-08-042025-08-043138939410.36728/iceete.v3i1.267Implementation of Curriculum Innovation Based on Cooperative Learning Model to Improve Indonesian Language Skills of Class VIII Students of SMP Negeri 4 Karanganyar Ngawi
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/268
<p>This study aims to examine the application of a cooperative learning-based curriculum innovation to improve the Indonesian language skills of eighth-grade students at SMP Negeri 4 Karanganyar, Ngawi. The background of this research is based on the need for a learning approach that can encourage active and collaborative student participation in a deeper understanding of Indonesian language material. This study used a qualitative approach with a case study method. Data collection techniques were conducted through observation, interviews, and documentation with the Indonesian language teacher and three students from different academic backgrounds. The results showed that the implementation of a cooperative learning model through group discussions significantly improved student understanding of the subject matter. Students felt more comfortable, motivated, and active in the learning process due to the interaction between peers and more personalized teacher support. The teacher also reported that learning became more dynamic and facilitated proportional student involvement. The conclusion of this study is that the cooperative learning approach curriculum innovation can create a collaborative and effective learning environment in improving students' Indonesian language skills. This study recommends that the cooperative learning model be integrated into the broader Indonesian language curriculum at the junior high school level as a learning strategy that focuses on active participation and in-depth understanding.</p>Amanda Eka RismawatiLaili Etika RahmawatiSuparmin
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2025-08-052025-08-053139540210.36728/iceete.v3i1.268The Effect Of Effectiveness, Efficiency, And Financial Literacy On The Decision To Use QRIS As A Digital Payment System In Msmes: A Case Study In Surakarta City
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/269
<p>The development of digital technology encourages Micro, Small and Medium Enterprises (MSMEs) to adopt a digital payment system (Quick Response Code Indonesian Standard). This study aims to analyze the influence of effectiveness, efficiency, and financial literacy on the decision to use QRIS by MSMEs in the city of Surakarta. The method used is quantitative with a survey approach and purposive sampling techniques to 120 MSME actors. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 27. The results of the study showed that effectiveness and efficiency had a positive and significant effect on the decision to use QRIS, while financial literacy did not have a positive and significant effect. These findings affirm the importance of increasing financial literacy and the use of effective and efficient technology in encouraging the digital transformation of MSMEs. This research provides strategic recommendations for policy makers and MSME actors to accelerate the adoption of digital payments in order to increase business competitiveness in a sustainable manner and support the growth of the digital economy in Indonesia.</p>Amara AmeliaSusilanintyas B KSyahriar Abdullah
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2025-08-052025-08-053140341010.36728/iceete.v3i1.269Degree of Creativity in Machine Translation
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/270
<p>Modern trends in tourism have an impact on the requirements for translation, both in terms of translating tourism texts and meeting the needs of the reading community. Creativity in translation becomes a challenge since translation of tourism text not only focuses on transferring the meaning but also the function of the text. The article focuses on the analysis of translation creativity applied in tourism texts using translation machines. The priority of the translation aspect in rendering the acceptability, fluency, novelty, and flexibility scope of the text decides translation creativity. It means that to translate a tourism text, a translator goes to great lengths to transfer the message of the text. The focus on translation creativity enables us to outline the set of basic translation strategies that are relevant in practice. Meanwhile, the degree of creativity results show that the translation in the Solo Calendar of Events appears to be a non-creative one.</p>Rahmat Wisudawanto
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2025-08-062025-08-063141141410.36728/iceete.v3i1.270The Impact of Diamond Fraud on Financial Statement Fraud in Manufacturing Companies Sub- Sector Goods Consumption 2022-2023
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/271
<p>This study aims to determine influence <em>fraud diamond </em>to financial statement fraud<em>. </em>The variables used in the study consist of the dependent variable, namely financial statement fraud, while the independent variables consist of <em>pressure, opportunity, rationalization, </em>and <em>capability. </em>The study focuses on companies in the manufacturing sub- sector. goods consumption listed on the IDX in 2022-2023. The study population consisted of 96 manufacturing companies. sub- sector goods consumption. The research sample consisted of 86 manufacturing companies sub- sector goods consumption, with sampling using the <em>purposive sampling method </em>aimed at obtaining a representative sample with predetermined criteria. The research method used was logistic regression analysis. Based on the research results, <em>pressure </em>has an effect positive to financial statement fraud<em>, opportunity</em> No influential positive to financial statement fraud, <em>rationalization and capability</em> No influential negative to financial statement fraud. Limitations in this research namely the limitations of the research object of manufacturing companies which only focus on sector goods consumption which are listed on the IDX in 2022-2023 as well as the limitations of operational variables that cannot explain the whole in detecting and preventing fraud in financial statement fraud.</p>Kristina WatiPutri Intan Prastiwi Antin Okfitasari
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2025-08-072025-08-073141542010.36728/iceete.v3i1.271Teachers as Content Curators : Integrating TikTok into English Vocabulary Instruction for Secondary Students
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/272
<p>This study explores the role of teachers as content curators in integrating TikTok into English vocabulary instruction for secondary school students. While TikTok is widely used by students as a source of informal language input, its pedagogical potential remains underexplored from the educator’s perspective. Using a qualitative approach, this research investigates how English teachers select, adapt, and utilize TikTok content in classroom settings to enhance vocabulary acquisition. Data were collected through semi-structured interviews with five English teachers and classroom observations in two secondary schools. The findings reveal that when thoughtfully curated, TikTok content can enrich vocabulary instruction by providing contextual, visual, and culturally relevant language exposure. Teachers reported that aligning TikTok videos with learning objectives and involving students in reflective discussions about content significantly increased engagement and retention. The study concludes with practical recommendations for teachers to effectively integrate short-form video content into vocabulary teaching strategies</p>Mutiara Zein
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2025-08-082025-08-083142142510.36728/iceete.v3i1.272The Influence of Financial Ratios on Financial Distress in Companies in the Various Industrial Sectors
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/273
<p>This study aims to determine the effect of financial ratios on financial distress. The dependent variable is financial distress, while the independent variables are profitability, leverage, sales growth, and operating capacity. The study population consists of companies miscellaneous industrial sector listed on the IDX in 2022-2024. The sample selection used a purposive sampling technique, with 29 companies meeting the established criteria. The research method used is multiple linear regression analysis. Based on the research results, profitability has a positive effect on financial distress, leverage has a negative effect on financial distress, sales growth and operating capacity have no effect on financial distress.The limitations in this research are the limitations of the research object of manufacturing companies which only focus on miscellaneous industrial sectorlisted on the IDX in 2022-2024.</p>Melita Ika SaputriUmi HanifahPutri Intan Prastiwi
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2025-08-082025-08-083142643310.36728/iceete.v3i1.273Teacher Skills in Improving Student Learning Abilities of SDN Bororejo
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/274
<p>The role of teachers is crucial in determining the success of the learning process in schools. Teacher skills encompass not only mastery of the material but also the ability to manage the classroom, develop learning strategies, and create a fun and effective learning environment. This article aims to examine the various skills teachers must possess to improve student learning abilities at Bororejo Public Elementary School, such as communication skills, skills in selecting appropriate learning methods, and the ability to utilize learning media innovatively. The research was conducted qualitatively through observation, interviews, and documentation in the elementary school environment. The results of the study indicate that teachers who are able to apply a variety of learning methods and media appropriately can increase student motivation, participation, and understanding of the subject matter. Thus, teacher skills are a key factor in supporting overall student learning success.</p>Lanjar TrisnaniFeri Nur AlfianDian Saputra
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2025-08-122025-08-123143443910.36728/iceete.v3i1.274The Effectiveness of Group Guidance With Group Discussion Techniques To Develop Student Learning Ethics
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/275
<p>This research is motivated by the low learning ethics of students at SMA Batik 2 Surakarta due to the lack of understanding, knowledge, and application of learning ethics to students. This study aims to determine the effectiveness of group guidance services with group discussion techniques to develop the learning ethics of students of SMA Batik 2 Surakarta. The method in this study uses a quantitative method with a type of <em>pre-experimental design </em>research with <em>a One Group Pretest-Posttest Design design. </em>The sampling technique uses <em>the purposive sampling </em>technique, where the number of samples in this study is 8 students in class X.2. The data collection method uses questionnaires, interviews, and documentation. The validity test of the instrument using <em>the Pearson moment product</em>, reliability with <em>the Cronbach alpha </em>formula, and data analysis using a t test (<em>paired sample t test</em>). The results of data analysis with the t test (<em>paired sample t test</em>), showed that (M = 144.25, SD = 4.432) while the value of the post test after being given treatment changed to ( M = 156.38, SD = 8,601) t (7) = -4,371, sig. (2 Tailed) = 0.003 p < (0.05) meaning that there is a significant difference between the pre-test and post-test results. Based on the results of the test, it can be concluded that the group guidance service using the Group Discussion technique is effective in improving the learning ethics of students of SMA Batik 2 Surakarta.</p>Rona Izul IslamiDiana Dewi WahyuningsihSuci Prasasti
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2025-08-142025-08-143144044610.36728/iceete.v3i1.275The Influence of Security, Facilities, and Service Quality on Passengers’ Decision to Reuse AKDP Bus Services on The Solo–Purwodadi Route (A Survey on PO RELA Users)
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/276
<p style="text-align: justify; margin: 6.0pt 0in 6.0pt 0in;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Cambria',serif;">Land transportation plays a vital role in connecting regions in Indonesia. As public mobility increases in the era of globalization, the demand for safe, comfortable, and high-quality transportation also rises. The intercity bus (AKDP) is a common travel option due to its affordability and accessibility. On the Solo–Purwodadi route, PO Rejeki Lancar (RELA) is the sole bus operator, making it the only available choice for passengers. Despite this monopoly, preliminary observations revealed issues such as inadequate safety standards, aging bus conditions, uncomfortable seating, poor service from crew members, and inconsistent departure schedules. These concerns may affect passengers' willingness to reuse the service.</span></p> <p style="text-align: justify; margin: 6.0pt 0in 6.0pt 0in;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Cambria',serif;">This study aims to examine the influence of safety, facilities, and service quality on passengers’ decisions to reuse PO RELA's AKDP services. A quantitative approach was used, collecting data through questionnaires distributed to 105 respondents who had used the service. The data were analyzed using validity and reliability tests, multiple linear regression analysis, t-tests, and F-tests.</span></p> <p style="text-align: justify; margin: 6.0pt 0in 6.0pt 0in;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Cambria',serif;">The results indicate that safety, facilities, and service quality all have significant effects, both partially and simultaneously, on reuse decisions. Among the three factors, service quality has the most dominant influence. These findings suggest that improving service quality, supported by reliable safety standards and adequate facilities, is essential to enhance passenger satisfaction and encourage repeat usage.</span></p>Evita Ayu AgustinaSri WijiastutiKurniawati Darmaningrum
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2025-08-162025-08-163144745310.36728/iceete.v3i1.276The Influence of Price, Product Quality, and Promotion on Purchasing Decisions of Azarine Hydrasoothe Sunscreen Gel in Surakarta
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/277
<p>The skincare industry in Indonesia is growing rapidly due to increasing awareness of skin health. Sunscreen is an essential skincare product that protects the skin from UV rays. This research focuses on the purchasing decisions of Azarine Hydrasoothe Sunscreen Gel in Surakarta, influenced by price, product quality, and promotion. A quantitative method was used with a sample of 100 respondents obtained through purposive sampling. Data were collected via questionnaires and analyzed using multiple linear regression. The results indicate that price, product quality, and promotion have a positive and significant effect on purchasing decisions both partially and simultaneously. These findings can help businesses, especially in the skincare industry, to enhance their marketing strategies.</p>Zahra Juli EkawatiRini AdiyaniKurniawati Darmaningrum
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2025-08-162025-08-163145445710.36728/iceete.v3i1.277The Influence of Service Quality, Tourism Products, and Price on Revisit Intention Through Visitor Satisfaction (Case Study of Tirtomarto Baths Visitors in Boyolali)
https://prosiding.utp.ac.id/index.php/ICEETE/article/view/278
<p>Revisit intention is a person's desire to visit the same destination a second time within a specific period. This study aims to analyze the influence of service quality (1), tourism products (2), and (3) prices on revisit intention (4) at Tirtomarto Boyolali Baths, with visitor satisfaction (5) as an intervening variable. The background of this study is based on a significant increase in the number of visitors, but there are complaints regarding cleanliness and payment systems that can affect satisfaction. The method used is explanatory research with a quantitative approach, where primary data were collected through questionnaires distributed to 100 respondents using the Accidental Sampling technique. Tests conducted in this study include validity and reliability tests to ensure that the data collection instruments are reliable. Furthermore, classical assumption tests such as normality, heteroscedasticity, and multicollinearity were conducted to ensure that the data meet the requirements for regression analysis. Data analysis was carried out using multiple linear regression and path analysis. The results showed that service quality, tourism products, and prices have a positive and significant influence on visitor satisfaction, with regression coefficient values of 0.45, 0.35, and 0.25, respectively. In addition, visitor satisfaction has a significant positive effect on revisit intention with a coefficient of 0.50. These findings emphasize the importance of improving service quality and developing attractive tourism products to increase satisfaction and return visits to the Tirtomarto Baths in Boyolali.</p> <p> </p>Naylatul Afifah FirdausRini AdiyaniKurniawati Darmaningrum
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2025-08-162025-08-1631458467