The Successful Implementation of Kotter's 8-Step Change and PPM Transformation Model: Bluebird's Digital Transformation
Abstract
Bluebird is a well-known transportation company in Indonesia known for its quality service and reliable drivers. Bluebird has a vision that changes with the times. The realization of the potential owned by the company is the key to the successful transformation carried out by Bluebird when faced with digital ride-hailing and also the COVID pandemic. Bluebird's transformation capability is reflected in its soaring performance results until now. This research concludes, analysis of the organizational transformation model and the stages of transformation that have been carried out by Bluebird in realizing its success in digital transformation. Data from the company's financial statements, official news, and company interviews in trusted electronic media are used in this research. The results of this study prove that the company has fulfilled the transformation aspects and is ready and successful in carrying out digital transformation. From the transformation carried out by Bluebird, public awareness of Bluebird's existence has also increased.
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