Competitive Strategies of Building Material Stores in Facing Retail Industry Competition: A Case Study of XYZ Building Material Store
Abstract
The retail industry in Indonesia has experienced rapid growth, especially in the building materials sector. This research aims to analyze the competitive strategies implemented by XYZ Building Store in the face of increasing competition in this sector. This research uses a case study approach, collecting qualitative data through in-depth interviews, direct observation, and analysis of company documents. The findings show that there is an adoption of a combination of cost advantage, differentiation, and focus strategies to maintain its position in the market. External factors such as fluctuating raw material prices, government policies, and technological advancements also have a significant impact on competitive dynamics. In addition, this study highlights inter-store or retail competition, the existence of supplier monopolies, and the procurement of development plans that are often won by certain stores. Digital transformation and innovation are proving crucial in improving operational efficiency and market reach. The insights gained from this research make a valuable contribution to academic literature and practical business strategy development, offering guidance for building materials retailers to improve their competitiveness in an ever-evolving market.
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