Determinants of Monza Clothing Business Development in East Binjai District
Abstract
Thrifting has emerged as a new trend among teenagers in the modern day, influencing their way of living. The lifestyles of contemporary teenagers, who are always pursuing models, and the significance of more reasonable costs are intimately related to this trend. These days, wearing attractive clothes is the best way to keep up with the newest trends and maintain your appearance, so you don't have to spend a lot of money or search for new items to stay in style. The purpose of this study is to determine how the creation of Monza clothing and what elements affect teens' and Binjai's interests. Regarding the methodology, this study combines descriptive techniques with qualitative research methodologies. The independent variable (Y) Monza clothing business development is sampled using random sampling for the following free variables: (X1) business capital; (X2) income; (X3) labor force; (X4) competitiveness; (X5) distribution; (X6) product quality; (X7) technology; and (X8) price. by the application of the Confirmatory Factor Analysis (CFA) approach. The study's findings indicate that consumers' decisions to purchase Monza clothing are influenced by a number of factors, including product quality, pricing, technology, and the company's growth. Double linear regression analysis was then used to examine the collected data. The study's conclusion is that the development of the Monza clothing business in the city of Binjai was positively and significantly impacted by the quality of the product and business capital (A typical study: binjai Timur).
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