Exploring Entrepreneurial and Digital Literacy in Mushroom Farming Businesses Sustainability

  • Halimah Universitas Tunas Pembangunan Surakarta
  • Syahriar Abdullah Universitas Tunas Pembangunan Surakarta
  • Zandra Dwanita Widodo Universitas Tunas Pembangunan Surakarta
  • Istinganah Eni Maryanti Faculty of Economics and Business, Tunas Pembangunan University, Surakarta, Indonesia
  • Elva Elfiana Faculty of Economics and Business, Tunas Pembangunan University, Surakarta, Indonesia
Keywords: agricultural practices, digital entrepreneurship, economic and environmental impact, mushroom farming, sustainability


This study delves into the collaborations between mushroom farmers, digital entrepreneurship, and sustainability, investigating the potential economic, environmental, and social benefits of this nexus. The problem formulation centers on the transformative impact of digital technologies on entrepreneurial activities within the mushroom farming sector and the sustainable practices integral to mushroom farming. The primary objectives encompass understanding how digital entrepreneurship, facilitated by digital tools, can enhance the visibility and accessibility of mushroom products and comprehensively explore the sustainability dimensions inherent in mushroom farming practices. The study uses content analysis and interviews to get insights from entrepreneurs and industry professionals using qualitative research methods. Preliminary results indicate that digital tools can significantly propel entrepreneurial growth within the mushroom farming industry, while sustainable practices, including reduced water usage and recycling of agricultural waste for substrate, contribute to environmental conscientiousness and economic viability. The discussion underscores the multifaceted impact of mushroom farming, not only as an economic driver but also as a means of poverty reduction and enhancement of small farming systems’ sustainability through recycling organic matter. This study illuminates the promising potential of combining digital entrepreneurship with sustainable agricultural practices, particularly in mushroom farming, providing valuable insights for entrepreneurs, policymakers, and researchers.


Bühler, M. M., Calzada, I., Cane, I., Jelinek, T., Kapoor, A., Mannan, M., Mehta, S., Mookerje, V., Nübel, K., Pentland, A., Scholz, T., Siddarth, D., Tait, J., Vaitla, B., & Zhu, J. (2023). Unlocking the Power of Digital Commons: Data Cooperatives as a Pathway for Data Sovereign, Innovative and Equitable Digital Communities. Digital, 3(3), 146–171. https://doi.org/10.3390/digital3030011

Dayour, F., & Adam, I. (2022). Entrepreneurial motivations among COVID-19 induced redundant employees in the hospitality and tourism industry. Journal of Human Resources in Hospitality & Tourism, 21(1), 130–155. https://doi.org/10.1080/15332845.2022.2015239

Esthi, R. B., Irawan, N. C., Susilowati, Y., Kartini, T., & Widodo, Z. D. (2023). Effect of Green Education-Training Quality and Green Knowledge Sharing on Eco-Friendly Technology Adoption in Crabs Agro-industry Companies. IOP Conference Series: Earth and Environmental Science, 1267(1), 012082. https://doi.org/10.1088/1755-1315/1267/1/012082

Fahmi, F. Z., & Savira, M. (2023). Digitalization and rural entrepreneurial attitude in Indonesia: a capability approach. Journal of Enterprising Communities: People and Places in the Global Economy, 17(2), 454–478. https://doi.org/10.1108/JEC-06-2021-0082

Ferreras-Méndez, J. L., Olmos-Peñuela, J., Salas-Vallina, A., & Alegre, J. (2021). Entrepreneurial orientation and new product development performance in SMEs: The mediating role of business model innovation. Technovation, 108, 102325. https://doi.org/10.1016/j.technovation.2021.102325

Gunawan, J., Permatasari, P., & Fauzi, H. (2022). The evolution of sustainability reporting practices in Indonesia. Journal of Cleaner Production, 358, 131798. https://doi.org/10.1016/j.jclepro.2022.131798

Hickey, D. T., & Chartrand, G. T. (2020). Recognizing competencies vs. completion vs. participation: Ideal roles for web-enabled digital badges. Education and Information Technologies, 25(2), 943–956. https://doi.org/10.1007/s10639-019-10000-w

Imjai, N., Aujirapongpan, S., & Mahadi, N. (2023). The interplay of digital and management accounting competency to competitive performance in the open innovation era: A case of Thai micropreneurs. Journal of Open Innovation: Technology, Market, and Complexity, 9(4), 100167. https://doi.org/10.1016/j.joitmc.2023.100167

Irawan, N. C., Heriyanti, S. S., & Esthi, R. (2023). Unlocking eco-industry: green knowledge and good manufacturing practice fish scale waste utilization. IOP Conference Series: Earth and Environmental Science, 1267(1), 012081. https://doi.org/10.1088/1755-1315/1267/1/012081

Javaid, M., Haleem, A., Singh, R. P., & Suman, R. (2022). Enhancing smart farming through the applications of Agriculture 4.0 technologies. International Journal of Intelligent Networks, 3, 150–164. https://doi.org/10.1016/j.ijin.2022.09.004

Juswadi, J., Sumarna, P., & Mulyati, N. S. (2020). Digital Marketing Strategy of Indonesian Agricultural Products. Proceedings of the International Conference on Agriculture, Social Sciences, Education, Technology and Health (ICASSETH 2019). https://doi.org/10.2991/assehr.k.200402.024

Kumar, K. A., & Karthikeyan, J. (2022). Review on implementation of IoT for environmental condition monitoring in the agriculture sector. Journal of Ambient Intelligence and Humanized Computing, 13(1), 183–200. https://doi.org/10.1007/s12652-021-03605-y

Kurniawan, T. A., Dzarfan Othman, M. H., Hwang, G. H., & Gikas, P. (2022). Unlocking digital technologies for waste recycling in Industry 4.0 era: A transformation towards a digitalization-based circular economy in Indonesia. Journal of Cleaner Production, 357, 131911. https://doi.org/10.1016/j.jclepro.2022.131911

Marvel, M. R., Wolfe, M. T., & Kuratko, D. F. (2020). Escaping the knowledge corridor: How founder human capital and founder coachability impacts product innovation in new ventures. Journal of Business Venturing, 35(6), 106060. https://doi.org/10.1016/j.jbusvent.2020.106060

Matli, W., & Ngoepe, M. (2020). Capitalizing on digital literacy skills for capacity development of people who are not in education, employment or training in South Africa. African Journal of Science, Technology, Innovation and Development, 12(2), 129–139. https://doi.org/10.1080/20421338.2019.1624008

Mawson, S., Casulli, L., & Simmons, E. L. (2023). A Competence Development Approach for Entrepreneurial Mindset in Entrepreneurship Education. Entrepreneurship Education and Pedagogy, 6(3), 481–501. https://doi.org/10.1177/25151274221143146

Mikalef, P., Sharma, K., Pappas, I. O., & Giannakos, M. (2021). Seeking Information on Social Commerce: An Examination of the Impact of User- and Marketer-generated Content Through an Eye-tracking Study. Information Systems Frontiers, 23(5), 1273–1286. https://doi.org/10.1007/s10796-020-10034-3

Mishra, R. (2022). Problems of Fungal Contaminants and Cultivation Strategies of Certain Medicinal Mushrooms. In Biology, Cultivation and Applications of Mushrooms (pp. 611–627). Springer Singapore. https://doi.org/10.1007/978-981-16-6257-7_24

Ngah, R., & Wong, K. Y. (2020). Linking knowledge management to competitive strategies of knowledge-based SMEs. The Bottom Line, 33(1), 42–59. https://doi.org/10.1108/BL-08-2019-0105

Nugroho, H. Y. S. H., Indrawati, D. R., Wahyuningrum, N., Adi, R. N., Supangat, A. B., Indrajaya, Y., Putra, P. B., Cahyono, S. A., Nugroho, A. W., Basuki, T. M., Savitri, E., Yuwati, T. W., Narendra, B. H., Sallata, M. K., Allo, M. K., Bisjoe, A. R., Muin, N., Isnan, W., Ansari, F., … Hani, A. (2022). Toward Water, Energy, and Food Security in Rural Indonesia: A Review. Water, 14(10), 1645. https://doi.org/10.3390/w14101645

Ochago, R., Dentoni, D., Lans, T., & Trienekens, J. (2023). Disentangling the experiential learning process of coffee farmers in Uganda’s innovation platforms. The Journal of Agricultural Education and Extension, 29(1), 117–148. https://doi.org/10.1080/1389224X.2021.1977664

Oggero, N., Rossi, M. C., & Ughetto, E. (2020). Entrepreneurial spirits in women and men. The role of financial literacy and digital skills. Small Business Economics, 55(2), 313–327. https://doi.org/10.1007/s11187-019-00299-7

Pangrazio, L., Godhe, A.-L., & Ledesma, A. G. L. (2020). What is digital literacy? A comparative review of publications across three language contexts. E-Learning and Digital Media, 17(6), 442–459. https://doi.org/10.1177/2042753020946291

Prayitno, G., Hayat, A., Efendi, A., Tarno, H., Fikriyah, & Fauziah, S. H. (2022). Structural Model of Social Capital and Quality of Life of Farmers in Supporting Sustainable Agriculture (Evidence: Sedayulawas Village, Lamongan Regency-Indonesia). Sustainability, 14(19), 12487. https://doi.org/10.3390/su141912487

Prihadyanti, D., & Aziz, S. A. (2023). Indonesia toward sustainable agriculture – Do technology‐based start‐ups play a crucial role? Business Strategy & Development, 6(2), 140–157. https://doi.org/10.1002/bsd2.229

Santoso, A. B., Girsang, S. S., Raharjo, B., Pustika, A. B., Hutapea, Y., Kobarsih, M., Suprihatin, A., Manurung, E. D., Siagian, D. R., Hanapi, S., Purba, T., Parhusip, D., Budiarti, S. W., Wanita, Y. P., Hatmi, R. U., Girsang, M. A., Haloho, L., Waluyo, Suparwoto, … Sudarmaji. (2023). Assessing the Challenges and Opportunities of Agricultural Information Systems to Enhance Farmers’ Capacity and Target Rice Production in Indonesia. Sustainability, 15(2), 1114. https://doi.org/10.3390/su15021114

Suhartini, S., Rohma, N. A., Elviliana, Santoso, I., Paul, R., Listiningrum, P., & Melville, L. (2022). Food waste to bioenergy: current status and role in future circular economies in Indonesia. Energy, Ecology and Environment, 7(4), 297–339. https://doi.org/10.1007/s40974-022-00248-3

Sundari, R. S., Sulistyowati, L., Noor, T. I., & Setiawan, I. (2023). Soilless Culture for Agribusiness throughout Urban Farming in Indonesia. In Recent Research and Advances in Soilless Culture. IntechOpen. https://doi.org/10.5772/intechopen.101757

Surya, B., Saleh, H., Hamsina, H., Idris, M., & Ahmad, D. N. A. (2020). Rural Agribusiness-Based Agropolitan Area Development and Environmental Management Sustainability: Regional Economic Growth Perspectives. International Journal of Energy Economics and Policy, 11(1), 142–157. https://doi.org/10.32479/ijeep.10184

Surya, B., Syafri, S., Hadijah, H., Baharuddin, B., Fitriyah, A. T., & Sakti, H. H. (2020). Management of slum-based urban farming and economic empowerment of the community of Makassar City, South Sulawesi, Indonesia. Sustainability, 12(18), 7324. https://doi.org/10.3390/su12187324

Susanti, R. D., Rumaningsih, M., & Widodo, Z. D. (2023). Peran Media Sosial Dalam Peningkatan Penjualan Jasa Laundry (Study Kasus Pada Queen Laundry). Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi Dan Pelayanan Publik, 10(1), 57–69. https://doi.org/10.37606/publik.v10i1.474

Suswadi, Irawan, N. C., & Esthi, R. B. (2023). Fostering Community Participation: The Role of Forestry Extension Officers in Maximizing Social Capital for National Park Conservation. Jurnal Sylva Lestari, 12(1), 54–75. https://doi.org/10.23960/jsl.v12i1.752

Sutisna, A., Dalimunthe, H. H. B., & Retnowati, E. (2021). Building entrepreneurial literacy among villagers in Indonesia. Rural Society, 30(1), 45–58. https://doi.org/10.1080/10371656.2021.1895472

Tortia, E. C., Degavre, F., & Poledrini, S. (2020). Why are social enterprises good candidates for social innovation? Looking for personal and institutional drivers of innovation. Annals of Public and Cooperative Economics, 91(3), 459–477. https://doi.org/10.1111/apce.12265

Toumbourou, T. D., Dressler, W. H., Sanders, A., Liu, E., Brown, T., & Utomo, A. (2023). Who are the future farmers? Media representations of youth in agriculture, food security and `modern’ farming in Indonesia. Asia Pacific Viewpoint, 64(2), 188–208. https://doi.org/10.1111/apv.12374

Unay-Gailhard, İ., & Brennen, M. A. (2022). How digital communications contribute to shaping the career paths of youth: a review study focused on farming as a career option. Agriculture and Human Values, 39(4), 1491–1508. https://doi.org/10.1007/s10460-022-10335-0

Vaio, A. Di, Hassan, R., Chhabra, M., Arrigo, E., & Palladino, R. (2022). Sustainable entrepreneurship impact and entrepreneurial venture life cycle: A systematic literature review. Journal of Cleaner Production, 378, 134469. https://doi.org/10.1016/j.jclepro.2022.134469

Wang, C., Wang, D., Abbas, J., Duan, K., & Mubeen, R. (2021). Global Financial Crisis, Smart Lockdown Strategies, and the COVID-19 Spillover Impacts: A Global Perspective Implications From Southeast Asia. Frontiers in Psychiatry, 12. https://doi.org/10.3389/fpsyt.2021.643783

Wang, J., Liu, C., & Cai, Z. (2022). Digital literacy and subjective happiness of low-income groups: Evidence from rural China. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.1045187

Wardhiani, W. F., Karyani, T., Setiawan, I., & Rustidja, E. S. (2023). The Effect of Performance on the Sustainability of Coffee Farmers’ Cooperatives in the Industrial Revolution 4.0 in West Java Indonesia. Sustainability, 15(6), 4901. https://doi.org/10.3390/su15064901

Widiyanti, E., Karsidi, R., Wijaya, M., & Utari, P. (2023). How intergenerational farmers negotiate their identity in the era of Agriculture 4.0: A multiple-case study in Indonesia. Open Agriculture, 8(1). https://doi.org/10.1515/opag-2022-0219

Widodo, Z. D., Maryanti, I. E., Harsono, M., Darmaningrum, K., Adiyani, R., & Wijiastuti, S. (2022). Pendampingan Digitalisasi Kewirausahaan UMKM Terdampak Covid-19. PRIMA : Portal Riset Dan Inovasi Pengabdian Masyarakat, 1(3), 51–58. https://doi.org/10.55047/prima.v1i3.198

How to Cite
Halimah, Abdullah, S., Widodo, Z. D., Maryanti, I. E., & Elfiana, E. (2024). Exploring Entrepreneurial and Digital Literacy in Mushroom Farming Businesses Sustainability. ICEETE Conference Series, 1(1), 103-110. Retrieved from http://prosiding.utp.ac.id/index.php/ICEETE/article/view/74