Interpersonal Communication’s Role in Sustainable CSR: A Central Java Systematic Review
Abstract
This systematic literature review investigates the critical role of interpersonal communication in fostering successful and sustainable CSR initiatives within Central Java, Indonesia. While CSR is increasingly recognized as vital for sustainable development, its effective implementation often hinges on culturally sensitive and genuinely engaging communication with local communities. This review specifically examines how face-to-face interactions, dialogue, and relationship-building processes facilitate the acceptance and integration of local wisdom into CSR programs. Guided by the research question, “How do interpersonal communication processes mediate the effectiveness of sustainable CSR initiatives, through the integration of local wisdom, in Central Java, Indonesia?”, this review systematically searches academic databases including Scopus and articles on Google Scholar for relevant peer-reviewed studies published between 2015 and 2025. Initial findings suggest that interpersonal communication is crucial for building trust, fostering community engagement, and ensuring the cultural relevance of CSR activities. Studies highlight the importance of local opinion leaders, community dialogues (musyawarah), and culturally sensitive approaches in bridging corporate objectives with community needs and traditional knowledge (kearian lokal). The review concludes that prioritizing authentic interpersonal communication is not merely an operational detail but a fundamental prerequisite for CSR initiatives to achieve genuine and lasting sustainable impact in culturally rich and community-oriented contexts like Central Java. This paper delivered valuable insights for corporations, policymakers, and local communities aiming to enhance the efficacy and cultural relevance of sustainable development efforts.
References
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Anguelovski, I. (2011). Understanding the Dynamics of Community Engagement of Corporations in Communities: The Iterative Relationship Between Dialogue Processes and Local Protest at the Tintaya Copper Mine in Peru. Society & Natural Resources, 24(4), 384–399. https://doi.org/10.1080/08941920903339699
Asif, M., Searcy, C., Zutshi, A., & Fisscher, O. A. M. (2013). An integrated management systems approach to corporate social responsibility. Journal of Cleaner Production, 56, 7–17. https://doi.org/https://doi.org/10.1016/j.jclepro.2011.10.034
Awasthi, A., Govindan, K., & Gold, S. (2017). Multi-tier sustainable global supplier selection using a fuzzy AHP-VIKOR based approach. International Journal of Production Economics, 195, 106–117. https://doi.org/10.1016/j.ijpe.2017.10.013
Azhar, F. N., & Fauzan, N. (2019). The Role of Twitter as a Social Media Platforms of Central Java Govern ment for Sustainable Tourism Development. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3496585
Bhinekawati, R. (2018). A Model of a Large Company’s CSR and Transformational Community Engage ment Strategy for SME Development. ASEAN Journal of Community Engagement, 2(2), 200. https://doi.org/10.7454/ajce.v2i2.130
Brunton, M., Eweje, G., & Taskin, N. (2015). Communicating Corporate Social Responsibility to Internal Stakeholders : Walking the Walk or Just Talking the Talk? Business Strategy and the Environment, 26(1), 31–48. https://doi.org/10.1002/bse.1889
Chen, Z. F., Cheng, H., & Occa, A. (2018). How different CSR dimensions impact organization-employee relationships. Corporate Communications An International Journal, 24(1), 63–78. https://doi.org/10.1108/ccij-07-2018-0078
Desfiandi, A., Rajest, S., Waran, P. S. V., Palani Kumar, M., & Singh, S. (2019). COMPANY CREDIBILITY: A TOOL TO TRIGGER POSITIVE CSR IMAGE IN THE CAUSE-BRAND ALLIANCE CONTEXT IN INDONESIA. Humanities & Social Sciences Reviews, 7, 320–331. https://doi.org/10.18510/hssr.2019.7657
Dewi, I. Y., Ganiem, L. M., & Mulyana, W. (2022). Strategi Komunikasi Program Corporate Social Responsibility Dalam Upay a Pemberdayaan Masyarakat Berkelanjutan. Jurnal Visi Komunikasi, 21(01), 128. https://doi.org/10.22441/visikom.v21i01.14332
Fafurida, F., Oktavilia, S., Karsinah, K., & Fauziah, S. (2025). Development of Potential Culinary and Shopping Tourism in Central Java Province. Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi Dan Pembangunan, 21(2), 107–117. https://doi.org/10.23917/jep.v21i2.10590
Famularo, J. (2023). Corporate social responsibility communication in the ICT sector: digital issues, greenwashing, and materiality. International Journal of Corporate Social Responsibility, 8(1), 8. https://doi.org/10.1186/s40991-023-00082-8
Handiwibowo, G. A., Astuti, R. P., & Ambarwati, R. (2021). Conceptual Framework Performance Contributor from Internal Organizations of Corporate Social Responsibility Activities. International Journal of Mechanical Engineering Technologies and Applications, 2(1), 67. https://doi.org/10.21776/mechta.2021.002.01.10
Hendarto, K. A. (2009). The Implementation of Corporate Social Responsibility (CSR) in Central Java Earthquake: A Preliminary Study on Consumer Belief, Attitude, an d Purchase Intention. Gadjah Mada International Journal of Business, 11(3), 409. https://doi.org/10.22146/gamaijb.5522
Iqbala, M., Surosob, A., & Adawiyah, W. R. (2020). Exploring Javanese Interpersonal Communication using the Catur- Atahik tri Approach: the Four Basic Values of Javanese Interpersonal Relation ships. International Journal of Innovation, Creativity and Change, 11(10), 20–37.
Ismail, Y. (2021). Reach sustainability through Corporate Social Responsibility (CSR). IOP Conference Series Earth and Environmental Science, 716(1), 12056. https://doi.org/10.1088/1755-1315/716/1/012056
Jamino, I., & Arifin, P. (2025). Implementasi Konsep Komunikasi Pembangunan Berkelanjutan pada Program Jogja Heritage Green Tour oleh Sebumi. Koneksi, 9(1), 272–285. https://doi.org/10.24912/kn.v9i1.33677
Jannah, A., & Mani, L. (2025). Communication of women’s empowerment through MSMEs as a CSR program in the cement subsector industry. Multidisciplinary Science Journal, 7(8), 2025369. https://doi.org/10.31893/multiscience.2025369
Kim, K. H., Xu, H., & Rim, H. (2023). “We Care About How You Dialogue With Your Employees:” The Effects of B ottom-Up CSR Through the Lens of Dialogic Communication. Journal of Public Relations Research, 36(3), 258–282. https://doi.org/10.1080/1062726x.2023.2215886
Lim, J. S., & Greenwood, C. A. (2017). Communicating corporate social responsibility (CSR): Stakeholder responsiveness and engagement strategy to achieve CSR goals. Public Relations Review, 43(4), 768–776. https://doi.org/https://doi.org/10.1016/j.pubrev.2017.06.007
Makkawaru, M. I. (2021). Strategi Komunikasi Dalam Pelaksanaan Program Corporate Social Respons ibility (CSR) Oleh Human Resource (HR) PT. Sulotco Jaya Abadi Terdahap Komunitas Lokal di Kabupaten Tana Toraja. Journal of Communication Sciences (JCoS), 3(1), 1–12. https://doi.org/10.55638/jcos.v3i1.494
Marfai, M. A. (2011). Community’s adaptive capacity due to coastal flooding in semarang coastal city, indonesia. International Journal of Seria Geografie. Annals of the University of Oradea, 21, 209–221.
Mayopu, R. G. (2022). A Case Study of Communication Pattern at Traditional Food Corners in Central Java. Jurnal Ilmiah Komunikasi Makna, 10(1), 1–16. https://doi.org/10.2991/assehr.k.210101.018
Murdiono, A., & Prameka, A. S. (2021). An Exploratory Study of Corporate Social Responsibility (CSR) Partners hip Programs for Empowering Small Medium Enterprise (SMEs). KnE Social Sciences. https://doi.org/10.18502/kss.v5i8.9395
Mustaqomah, E., & Falikhatun. (2025). Pager Mangkok as Manifestation of Corporate Social Responsibility. International Journal of Economics, Business and Management Research, 09(01), 379–407. https://doi.org/10.51505/ijebmr.2025.9125
Nugroho, D. P. D., Hsu, Y., Hartauer, A., & Hartauer, C. (2024). Investigating the {Interconnection} between {Environmental}, {Social}, and {Governance} ({ESG}), and {Corporate} {Social} {Responsibility} ({CSR}) {Strategies}: {An} {Examination} of the {Influence} on {Consumer} {Behavior}. Sustainability, 16(2), 614. https://doi.org/10.3390/su16020614
Pujiyono, Wiwoho, J., & Sutopo, W. (2017). Implementation of Javanese traditional value in creating the accountab le corporate social responsibility. International Journal of Law and Management, 59(6), 964–976. https://doi.org/10.1108/ijlma-06-2016-0060
Radosav, D., Berković, I., Slavić, A., Ćoćkalo, D., Bakator, M., Milosavljev, D., Gluvakov, V., Palinkaš, I., Stojanović, E. T., Ćoćkalo, D., Stanisavljev, S., Kreiner, J., & József, P. (2022). Engineering Management and Competitiveness (EMC 2022) - Proceedings.
Rejeki, M. C. N. S., & Pranata, A. Y. (2024). Local Wisdom-Based Communication for Sustainable Development. ENVIBILITY: Journal of Environmental and Sustainability Studies, 2(1), 19–33. https://doi.org/10.55381/envibility.v2i1.351
Rinawiyanti, E. D., Huang, X., & As-Saber, S. (2021). The Impacts of Corporate Social Responsibility on Small and Medium Ent erprises Performance. Studies of Applied Economics, 39(12). https://doi.org/10.25115/eea.v39i12.6025
Rochayatun, S., Pratikto, H., Wardoyo, C., & Handayati, P. (2023). Competitive advantage as a mediating variable of corporate social resp onsibility programs’ effect on SME sustainability. Journal of Social Economics Research, 10(2), 34–46. https://doi.org/10.18488/35.v10i2.3323
Saleh, A., & Sihite, M. (2020). Strategi Komunikasi untuk Program Corporate Social Responsibility dalam Pemberdayaan Masyarakat. Jurnal Interaksi : Jurnal Ilmu Komunikasi, 4(1), 98–105. https://doi.org/10.30596/interaksi.v4i1.4134
Saptono, P. B., Imantoro, L. W., Pratiwi, I., Wayan, M. E., Khozen, I., Mahmud, G., & Purwanto, D. (2024). Book-{Tax} {Differences} during the {Crisis}: {Does} {Corporate} {Social} {Responsibility} {Matter}? Sustainability, 16(17), 7271. https://doi.org/10.3390/su16177271
Schoeneborn, D., Morsing, M., & Crane, A. (2019). Formative Perspectives on the Relation Between CSR Communication and CSR Practices: Pathways for Walking, Talking, and T(w)alking. Business \& Society, 59(1), 5–33. https://doi.org/10.1177/0007650319845091
Sekaranom, A. B., Nurjani, E., Hadi, M. P., & Marfai, M. A. (2018). Comparsion of TRMM Precipitation Satellite Data over Central Java Region – Indonesia. Quaestiones Geographicae, 37(3), 97–114. https://doi.org/10.2478/quageo-2018-0028
Setyono, J. S., Yunus, H. S., & Giyarsih, S. R. (2016). THE SPATIAL PATTERN OF URBANIZATION AND SMALL CITIES DEVELOPMENT IN CENTRAL JAVA: A CASE STUDY OF SEMARANG-YOGYAKARTA-SURAKARTA REGION. Geoplanning: Journal of Geomatics and Planning, 3(1), 53–66. https://ejournal.undip.ac.id/index.php/geoplanning/article/view/11261
Sowards, S. K., Tarin, C. A., & Upton, S. D. (2017). Place-Based Dialogics: Adaptive Cultural and Interpersonal Approaches to Environmental Conservation. Frontiers in Communication, 2. https://doi.org/10.3389/fcomm.2017.00009
Sugito, T., Windiasih, R., Prastiyanti, S., & Sulaiman, A. I. (2022). Empowerment Communication in the Corporate Social Responsibility Progr am in Rural Areas. Technium Sustainability, 2(4), 1–16. https://doi.org/10.47577/sustainability.v2i4.7299
Surya, D. E., Yuliawati, E., & Lestari, D. D. (2025). Management Communication Rumah BUMN Through CSR Programs in Forming Digital Economy Ecosystem for MSME actors. 1–13.
Syahputra, R., & Soesanti, I. (2020). Planning of Hybrid Micro-Hydro and Solar Photovoltaic Systems for Rural Areas of Central Java, Indonesia. Journal of Electrical and Computer Engineering, 2020(1), 5972342. https://doi.org/https://doi.org/10.1155/2020/5972342
Taufiq, A., Pawito, Rahmanto, A. N., & Kartono, D. T. (2024). Involving Kyai and Thug Networks In Oil and Gas Company CSR Communicat ion. Cosmopolitan Civil Societies: An Interdisciplinary Journal, 16(2), 57–78. https://doi.org/10.5130/ccs.v16.i2.8938
Widhagdha, M. F., Rahmanto, A. N., Priliantini, A., Anshori, M., & Hendriyani, C. T. (2023). Implementation of CSR Communication in the Textile Industry in Solo Ra ya. Prospect: Jurnal Pemberdayaan Masyarakat, 2(4), 239–246. https://doi.org/10.55381/jpm.v2i4.186
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Published
2025-08-04
How to Cite
Indreswari, E. P. (2025). Interpersonal Communication’s Role in Sustainable CSR: A Central Java Systematic Review. ICEETE Conference Series, 3(1), 379-388. https://doi.org/10.36728/iceete.v3i1.266
Section
Articles
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