The Influence of Service Quality, Tourism Products, and Price on Revisit Intention Through Visitor Satisfaction (Case Study of Tirtomarto Baths Visitors in Boyolali)

  • Naylatul Afifah Firdaus Universitas Tunas Pembangunan Surakarta
  • Rini Adiyani Universitas Tunas Pembangunan Surakarta
  • Kurniawati Darmaningrum Universitas Tunas Pembangunan Surakarta

Abstract

Revisit intention is a person's desire to visit the same destination a second time within a specific period. This study aims to analyze the influence of service quality (1), tourism products (2), and (3) prices on revisit intention (4) at Tirtomarto Boyolali Baths, with visitor satisfaction (5) as an intervening variable. The background of this study is based on a significant increase in the number of visitors, but there are complaints regarding cleanliness and payment systems that can affect satisfaction. The method used is explanatory research with a quantitative approach, where primary data were collected through questionnaires distributed to 100 respondents using the Accidental Sampling technique. Tests conducted in this study include validity and reliability tests to ensure that the data collection instruments are reliable. Furthermore, classical assumption tests such as normality, heteroscedasticity, and multicollinearity were conducted to ensure that the data meet the requirements for regression analysis. Data analysis was carried out using multiple linear regression and path analysis. The results showed that service quality, tourism products, and prices have a positive and significant influence on visitor satisfaction, with regression coefficient values of 0.45, 0.35, and 0.25, respectively. In addition, visitor satisfaction has a significant positive effect on revisit intention with a coefficient of 0.50. These findings emphasize the importance of improving service quality and developing attractive tourism products to increase satisfaction and return visits to the Tirtomarto Baths in Boyolali.

 

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Published
2025-08-16
How to Cite
Firdaus, N. A., Adiyani, R., & Darmaningrum, K. (2025). The Influence of Service Quality, Tourism Products, and Price on Revisit Intention Through Visitor Satisfaction (Case Study of Tirtomarto Baths Visitors in Boyolali). ICEETE Conference Series, 3(1), 458-467. Retrieved from https://prosiding.utp.ac.id/index.php/ICEETE/article/view/278